– LIVE WORKSHOP FOR SERVICE-BASED PROFESSIONALS –
Your Real Ideal:
Write sales-ready words that meet your clients in moments that drive buying decisions
December 17, 2025 @ 1-3pm ET / 10am-12pm PT
Your messaging isn’t landing because you’re talking from the wrong place.
You’re speaking in your expert voice.
Your clients are deciding from inside their lived experience.
That gap is why your copy reads as “fine” but doesn’t hit emotionally.
It’s why you get polite interest instead of real engagement.
It’s why people read your words but don’t see themselves in them.
When people don’t see themselves in your message, they don’t move any closer to yes.
Expert language is the villain here.
It keeps you describing what you know instead of what your ideal clients feel in the moments that shape their decisions.
This workshop brings you back to the emotional ground level—the place where decisions get made and where words start to land with that “how did you know that’s exactly what it’s like” feeling.
Get the missing layer between copy that reads well and copy that gets people ready to buy.
What we’ll cover:
Identify the symptoms your clients feel before they ever use your language for it.
Learn how to spot the real moments of frustration, hesitation, urgency, or doubt that shape buying decisions so you can meet clients where they are instead of expecting them to come to you.
Translate emotional experience into clear, compelling copy.
Stop leading with diagnosis and professional jargon and start writing in the way your clients think and talk to connection and trust fast.
Understand the difference between symptoms, root causes, and solutions.
These three levels guide where your message starts. Learn how to use them to position your expertise without overwhelming people with theory or abstract explanations.
Strengthen your ideal client profile with accurate, specific detail.
This is where resonance happens. You’ll deepen and sharpen the picture you already have.
Quickly generate useful customer research and turn lived-language insights into stronger copy.Â
Get language you can use immediately in content, offers, outreach, and sales conversations.
What’s included with your registration:
1 – Your ticket to the live workshop
Two focused hours of working directly with me to decode why your messaging isn’t landing and how to shift into the moments that drive buying decisions. You’ll get practical examples, live breakdowns, and a chance to ask questions so you can apply the concepts to your own business immediately.
2 – The Real Ideal Playbook
A simple, practical guide that helps you take the workshop concepts deeper. Inside, you’ll find examples, distinctions, and prompts that help you spot real client symptoms, avoid expert-language traps, and translate lived experience into clearer, more resonant messaging.
3 – Recording + written cheatsheet
A full replay and a concise highlight summary so you can revisit the concepts and implement at your own pace.
4 – The Messaging Mistakes Fix Pack
An AI-powered toolkit designed to help you identify and correct the messaging mistakes that keep your copy from connecting. You’ll get immediate and ongoing access to three high-power, custom-built GPTs in a private environment:
1. Message Refinery
Reviews any piece of content and shows you where clarity slips and gives you a stronger version so you can see exactly what to fix.
2. Rehuman Your AI Content
Analyzes your AI-assisted writing for 17 patterns that instantly flags your content for trust-breaking, robotic language. It rewrites your draft so it reads naturally and stays aligned with your voice.
3. Mini Real Ideal Snapshot
Sharpens your understanding of your ideal client by naming their situations, desires, and obstacles in plain language and specific detail.
These tools help you build clarity faster, use AI without losing your voice, and capture the emotional details that bring your messaging to life.
This toolkit alone is worth many times the workshop fee!
What you’ll walk away with:
→ A more visceral, truthful picture of your ideal client’s mind via your Mini Real Ideal Snapshot.
→ Phrasing that speaks to them and still sounds like you.
→ Confidence in your copy because it aligns with how people make decisions.
→ Language you can plug directly into your marketing.
→ A more effective, empathetic way to communicate the value of your work.
→ Tools to help you evaluate and fix current messaging and regain your voice when working with AI for writing.
Who is this Workshop for?
- service providers who know their work is strong but struggle to articulate it clearly
- coaches, consultants, and creative professionals whose messaging feels vague or “off”
- business owners doing consistent marketing without consistent sales
- writers and marketers who want stronger, problem-first messaging that resonates
Hey, Core Copy members! You’re in automatically—no need to register.
Ready to write messaging that meets your clients in the moments that matter?
Join us for two focused hours that will change the way you write about your work.
Your instructorÂ
Lisa Mullis
As a brand messaging specialist and business advisor, I help coaches, consultants, and creative professionals win with their words—better clients, more money, deeper impact.
I’m talking about ditching the hustle-and-hope marketing, the clunky sales conversations, and the endless loop of trying to say what you do without confusion and fluster.
Instead, we get your messaging aligned and your marketing simplified to what will actually work for you—whether you’re launching something new, pivoting your business, or finally stepping into the version of your work you’ve been building toward all along.
My approach combines strategy, creativity, and mindset to ensure your words resonate with both you and your audience and you're sold on your value so selling to others feels like a natural next step.
I’ve spent 25+ years in messaging, marketing, and design helping clients—from fresh entrepreneurs finding their footing to well-established pros making big pivots—grow their businesses true to their vision and style.
Because when your messaging is clear and aligned, marketing starts feeling like flow. And flow? That’s where clarity becomes confidence, confidence attracts right-fit clients, and you build a business you love. 🩷
