– LIVE WORKSHOP FOR SERVICE-BASED PROFESSIONALS –
YOUR REAL IDEAL
Get Inside Your Client’s Head So Your Messaging Lands
December 17, 2025 @ 1-3pm ET / 10am-12pm PT
Most people think they know their ideal client.
Then you try to write about them.Â
You begin by speaking in your expert voice.
But, you're left feeling like...
your message is falling flat
your offers aren’t converting the way they should
you keep rewriting each sentence, expecting to feel more clear on what you're offering
This workshop is going to show you exactly how I was able help all of my clients understand how their copy can effortlessly bring in their ideal client, without the hard work, big learning curves.
It's your turn to finally get the highest praise from your audience...
“how did you know that’s exactly what it’s like”!
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What we’ll cover:
Identify the symptoms your clients feel before they ever use your language for it
Most messaging skips this layer. You’ll learn how to recognize the everyday moments that reveal the real problem.
Translate emotional experience into clear, compelling copy
You’ll stop writing in diagnostic language and start writing in the way your clients actually think and talk.
Understand the difference between symptoms, root causes, and solutions
These three levels shape how you position your expertise without overwhelming people with theory.
Strengthen your ideal client profile with accurate, specific detail
This is where resonance happens. You’ll deepen and sharpen the picture you already have.
Quickly generate useful customer research and turn lived-language insights into stronger copyÂ
You’ll walk away with language you can use immediately in content, offers, outreach, and sales conversations.
What’s included with your registration:
1 - Workshop Seat
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Your ticket to the live workshop +
The Real Ideal PlaybookÂ
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A recording will be provided for all who register.
2 – Access to the Fix Pack
The Messaging Mistakes Fix Pack
An AI-powered toolkit designed to help you identify and correct the messaging mistakes that keep your copy from connecting. You’ll get immediate and ongoing access to three high-power, custom-built GPTs in a private environment.
3 – APPLICATION
Message Refinery
Reviews any piece of content and shows you where clarity slips. It highlights common mistakes and gives you a cleaner, stronger version so you can see the difference and put clearer language to work immediately.
4 – Guidance
Rehuman Your AI Content
Analyzes your AI-assisted writing for thirteen patterns that make content feel flat and robotic. It rewrites your draft so it reads naturally, feels grounded, and stays aligned with your voice, giving you clearer, more trustworthy language that sounds like you.
5 – Gain Clarity
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Mini Real Ideal Snapshot
Sharpens your understanding of your ideal client by naming their situation, desires, and obstacles in plain, concrete language. It gives you the specificity you need to make your message more resonant and effective.
These tools help you build clarity faster, use AI without losing your voice, and capture the emotional details that bring your messaging to life.
This toolkit alone is worth many times the workshop fee!
What you’ll walk away with:
A more visceral, truthful picture of your ideal client’s mind via your Mini Real Ideal Snapshot
Phrasing that speaks to them and still sounds like you
Confidence in your copy because it aligns with how people make decisions
Language you can plug directly into your marketing
A more effective, empathetic way to communicate the value of your work
Tools to help you evaluate and fix current messaging and regain your voice when working with AI for writing
Who is this Workshop for?
- service providers with strong expertise who struggle to articulate it clearly
- coaches, consultants, creatives, and practitioners whose messaging feels vague or “off”
- business owners doing consistent marketing without consistent results
- writers and marketers looking to level up their problem-first messaging skills
Hey, Core Copy members! You’re in automatically—no need to register.
Ready to get inside your client’s head and write messaging that lands?
Join us for two focused hours that will change the way you write about your work.
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Your instructorÂ
Lisa Mullis
As a brand messaging specialist and business advisor, I help coaches, consultants, and creative professionals win with their words—better clients, more money, deeper impact.
I’m talking about ditching the hustle-and-hope marketing, the clunky sales conversations, and the endless loop of trying to say what you do without confusion and fluster.
Instead, we get your messaging aligned and your marketing simplified to what will actually work for you—whether you’re launching something new, pivoting your business, or finally stepping into the version of your work you’ve been building toward all along.
My approach combines strategy, creativity, and mindset to ensure your words resonate with both you and your audience and you're sold on your value so selling to others feels like a natural next step.
I’ve spent 25+ years in messaging, marketing, and design helping clients—from fresh entrepreneurs finding their footing to well-established pros making big pivots—grow their businesses true to their vision and style.
Because when your messaging is clear and aligned, marketing starts feeling like flow. And flow? That’s where clarity becomes confidence, confidence attracts right-fit clients, and you build a business you love. 🩷
