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What's the #1 thing that can make or break your website?

It’s the text that appears in the header of your homepage—

the headline.

Get these words right, and you’ll IMMEDIATELY get the attention of right-for-you prospects who’ll happily scroll for more information.

But—if they don't know within the first few seconds* whether they're in the right place and what you've got is for them, then it won’t matter a whit what’s on the rest of your website or how awesome it looks.

Those could've-been-awesome clients will bounce, likely never return. 😢

Make It Count with Brand Positioning Essentials

GET ACCESS NOW – $37

No, thanks. I'm good.

 

I know it sounds crazy.

Of all the things that go into a website—the copy, the images, the tech—how well your website ACTUALLY WORKS to turn browsers into buyers hinges on the headline on your homepage.

That’s because the headline is your very first opportunity to assure interested prospects they’re in the right place and that you have what they're looking for. 

And you have to be quick about it because folks aren’t going to let you waste their time.* 

Hence the importance of the headline—or what I refer to in the High-converting Homepage Template you just got as the “Headline Hook.”

And this headline? It’s not just a clever string of words. 

It’s your BRAND POSITIONING. 

All the best website headlines are built around strong brand positioning.

Brand positioning is marketing lingo for saying who you are, who you’re for, and what people get out of working with you—the outcomes or results that you’re selling—the VALUE.

And figuring this out is critical because your brand positioning is the basis for ALL the rest of your messaging, not just for the headline on your website homepage.

INTRODUCING

Brand Positioning Essentials

Create Foundational Language to Attract Ideal Clients, Amp Up Your Value, and Be Their Obvious Choice

GET ACCESS NOW – $37

Feeling like you don't know where to start with your brand messaging? Lisa's training and scripts simplify the process so you have language to clearly convey the kind of impact you want your prospective clients to know about.

– LEAH

I created this resource specifically for coaches, consultants, and educators who are tired of being invisible and are ready for their expertise to shine.

Inside Brand Positioning Essentials you get:

  • video training that covers foundational concepts and strategy for harnessing the power of positioning on your website, author/speaker bios, virtual introductions, and more
  • a 20-page PDF full of real-world examples of effective brand positioning for coaches, consultants, and educators—both solopreneurs and companies with teams—that offers copy AND design inspiration
  • 6 fill-in-the-blank writing scripts so you don't have to start from scratch
  • a Google doc version of the scripts to make the writing process even easier

BONUS: The Buyer's Journey Content Roadmap

A framework to ensure you provide the right kind of information at the right time to confidently, naturally lead a potential customer to a purchase decision. With this roadmap you’ll…

  • Understand what your prospective customer is thinking and feeling at each step of the buying process.
  • Learn what sort of information will be most helpful to gracefully, naturally move prospects into the next stage.
  • Get a list of guiding questions to help you create stage-appropriate content so you can give your prospect value without overwhelm.
  • Know what types of marketing materials to have on hand at each stage so you can meet your soon-to-be customer wherever they are and gently nurture the relationship—without being icky, fake-y, or sales-y.
GET ACCESS NOW – $37

No, thanks. I'm good.

I had been struggling to define and tell people succinctly what I do and who I help even though I knew what I do. After using BRAND POSITIONING ESSENTIALS I had more clarity to profile what I do and who my ideal customer is. And with the help of the scripts and swipe file, I have been able to confidently create various versions of my brand positioning statement for my online profiles for my website, social media pages and I've already drafted my Author Bio in readiness for when I finally write and launch my book.

– TOSIN

When your brand positioning is powerfully in place…

You're able to build a level of trust and credibility with just-right-for-you clients BEFORE you even talk to them.

Your clarity makes prospects feel confident about the value of what you offer, shortening the time it takes for them to buy and reducing buyer's remorse.

This confidence banishes any hesitation you had about charging whatever fees feel comparable to the level of awesome work you do.

GET ACCESS NOW – $37

* Gitte Lindgaard, Gary Fernandes, Cathy Dudek & J. Brown (2006) Attention web designers: You have 50 milliseconds to make a good first impression!, Behaviour & Information Technology, 25:2, 115-126, DOI: 10.1080/01449290500330448

*Alexandre N. Tuch, Eva Presslaber, Markus Stoecklin, Klaus Opwis & Javier Bargas-AvilaThe role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments, International Journal of Human-Computer Studies, 70:11, 794-811, http://dx.doi.org/10.1016/j.ijhcs.2012.06.003