Imagine when a promising prospect—who’d be the kind of client you love working with—asks “Why should I hire you?,” your answer comes easy and natural.

Now imagine them skipping that question and going straight to “When can we start?” Because it’s clear—you’re clear—from your website to your content to your outreach, you’re exactly who they need (without having to be pushy about it).

When you know your value and know how to communicate it clearly and with confidence…

…you stand out in your field.

…your expertise is apparent.

…you build trust and connection more quickly.

…you can charge higher fees (if that’s what you want).

This masterclass will cover the fundamentals of brand positioning and messaging that are especially critical when you’re in a saturated field, your prospect is a discerning buyer, and they have multiple options they’re considering.

You'll learn:

• A framework for understanding important conditions and drivers that impact your client’s buying decisions
• How to match your content to what they need to hear to build trust, safety, and connection
• How to realign your positioning to stand out as your market conditions change
• Advanced brand messaging tactics for communicating your distinction
• Where you can use AI to assist your efforts

*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no recording for later viewing. By attending you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist.