Client Attraction Accelerator

Yikes, me too. There's nothing worse than paying a lot of money only to be little more than a small square on screen 3 of the coach's Zoom window.

CAA is an intimate hybrid experience blending individualized attention with the added value of a peer mastermind. It is honestly the best of both worlds—private mentorship along with a caring community of like-minded business owners. Because we offer so much hands-on help with copywriting, content strategy, and marketing strategy, we want to and HAVE to keep it small in order to give our clients in the program the level of support they need. 

If you've like to get a better feel for what it's been like to be in a small, high-touch cohort like this, please watch this video: 

First, there's a big reason we our process for messaging development is a do-it-WITH-you vs. done-for-you approach: you being involved in the process is how you reach deep levels of clarity and get enrolled in the value of your own work. It's how you end up with words that sound like you because they actually came from you. 

Being involved in the messaging development process does require work. Yet the time you spend on CAA assignments and in CAA sessions is high-level, CEO-of-your-business time spent getting clear on the things that have kept you stuck or in stasis, strategizing the approaches that are going to actually matter to your bottom line, and focusing on the things that really matter. 

In effect, you end up with MORE time because you're able to clear away the confusion and doubt and move faster on decisions. 

Plus, we have other accountability and implementation support mechanisms built into the program because sometimes it's the lack of accountability more than the will to do the work that does a person in. We also make sure your mindset and any B.S. stories you’ve been telling yourself about being too busy / never good enough / not yet ready are not holding you back.

Because here’s the thing: when you do the thinking that’s required to come up with the words that will become the copy for your website and LinkedIn profile and everywhere else you might be, you become fully invested in what you’re doing. You gain incredible levels of clarity about what you’re doing and why and most especially the kinds of transformations you get for people that make them ready to pay you good money for it.

No one else can do this in your stead. My job is to facilitate this process and provide you with all the support you need in terms of feedback, edits, direction, templates, guides, swipes, etc. so that the work feels less like work and more like an awakening.

That said, if you have a business partner or assistant who's helping you implement what you're creating in CAA, we invite you to bring them into the program with you. THERE IS NO EXTRA CHARGE FOR THEIR ENROLLMENT. It can be significantly valuable to have a key team member go through CAA with you, and we want to make sure that can happen for you.

Plus, let me tell you, any great copywriter is going to make you do some of the same deep thinking you’ll do through CAA—except theirs doesn’t come with the additional benefits of accountability from ideation through execution, guidance from a writing AND design expert, and access to everything I know about running and growing a successful, heart-aligned business for the last 20+ years.

Practically speaking, you’ll be in for a 60-min session every other week. The weeks during which we're running Copy Clinics, expect to spend 3-4 hours (each Copy Clinic is 3 hours). There will be another 1-4 hours of writing prep and drafting in the early part of the program depending on where you’re at with your brand messaging  and how much thinking you’ve already put into it before the start of CAA. 

If you've like to hear what it’s meant for clients’ businesses when they’ve committed to showing up and doing the work, please watch this video: 

One of the aspects of CAA we're most proud of is its unique mix of private 1:1 sessions, personalized feedback, and peer mastermind to give you the best of what comes through with a strong business coaching program AND a service provider with decades of experience writing, designing, and producing all types of digital and print marketing materials. 

There's only one other program I'm aware of that offers anything like this and certainly not at the price point for what we are delivering CAA. 

I mean it when I say this is NOT a coaching only program where you walk away with a few worksheets you completed back in week 1 when your motivation was high. 

We are very focused on helping you get things DONE with your messaging—the writing, the implementation, the practice—and ensuring a lack of materials is not standing in your way of doing your outreach and follow-up with those choice clients and customers.

While everyone is different in terms of where they are in the business and how much effort they get to or want to put into the program, based on past clients' experiences’ you can expect to come out of CAA with two main tangible deliverables:  

1. The words you need for your website and everywhere else you’re having marketing conversations online as well as in real life. That means all the written language for:

• Positioning statement (aka the answer to the ‘what do you do?’ question)
• Company overview
• Bios — short-form and long-form
• Service/Offer descriptions
• Value-laden headlines and calls to action

2. A customized client attraction strategy (we call it Your Clear Path To Clients) that's aligned to your vision, your business model, your strengths, and your resources. 

For select clients who want and need help revamping or developing new marketing materials, we offer the Message to Money™ 360° program. MTM gives you everything inside CAA plus a fully built marketing funnel plus time with us for tracking and optimization. You can learn more about Message to Money™ 360° here.

I know it can feel scary or simply undoable to invest in a program like CAA. You may be just getting going in your business and it seems like you need to make some money first before you get this kind of business mentorship and copy help. You may have things going on elsewhere in your life that feel like or are priority expenses right now.

That’s legit. But I also encourage you to consider what it’s costing you to continue to spin your wheels. To spend your time chasing after or having conversations with the people who are not right for your services. To tinker with your LinkedIn profile for hours and hours when you could be using that time to do personal outreach to people you'd like to work with. To never do personal outreach because you don't know what the heck to say. To get in front of the right potential client, but not know how to talk about the amazing work you do using words that make them want to hire you.

I will tell you from personal experience, having invested tens of thousands of dollars in mentorship and professional development/support programs like CAA throughout the years, it was scary every single time.

It was especially scary when I was first getting going in my business. In fact, I was too scared to spend money on myself that first year or two. And it was sloooooowwww going for those first years, and I struggled.

When I finally did invest in myself and every single time since, it’s been worth it. 100%. The times in my business when I've had huge leaps in income, joy, and mental clarity were the times I enrolled in a program with dedicated coaching, collaboration, and community on my side.

And the times when I didn’t things stayed pretty flat. And that's okay, too. There’s a time for rest and waiting—truly.

But is this one of those times? Are the reasons you're telling yourself coming from a place of love or fear?

Or are you being called to step into something bigger for your business?

Where will you be 6 months from now if nothing changes about the way you're currently doing things?

If you've like to hear what it's meant for clients to invest in CAA, please watch this video: 

In almost all of our private client engagements, brand messaging plus implementation support has taken a minimum of 3 months and usually 6 months or more. 

It hardly ever starts out that way. The client thinks we'll work on new website copy and that will take a few weeks. Even I believe that in some cases! On the rare occasion that's true. But most of the time, diving into the brand messaging opens up a pandora's box and that combined with inevitability of helping with things that the website touches and through which the messaging needs to also be sorted—like email marketing, proposals, lead magnets, and the like—means we end up working together much longer. (Not to mention my clients are awesome people and the work together is enjoyable.)

The CAA container gives much more structure to our process. In addition to the 1:1 sessions and ongoing personalized copy reviews and editing, our clients also benefit from the peer support and accountability from their colleagues working in tandem inside the program (like I said, awesome people with much wisdom to dispense).

What you'll find is that in fact, you WILL get some of the pieces of your brand messaging in place early on. This may help you complete some projects you already had in progress before you came into the program. You WILL get marketing support from day one. You'll discover that it's incredibly valuable to be able to get communications help with new opportunities that come to you—a proposal you've been invited to submit or a speaking gig for which you need help figuring out the call to action—while we're simultaneously working on the big things like your elevator pitch and positioning for your website (which you also need for that proposal or intro to your speaking gig). 

The short answer is: YES!

The little bit longer answer is: Yes, and they can join CAA under your enrollment which means no additional fee for them to do CAA with you.

A number of our clients have teams or business partners and the brand messaging and marketing isn't all on their shoulders to create and implement. We encourage you to bring your partner or a key team member into CAA with you which can significantly reduce the need for transfer of information internally between you and your team and increases your capacity for execution on tasks. There is no extra enrollment fee for your partner or a key team member to join CAA.

We do offer done-for-you copywriting services and those come a premium. If you're interested in finding out more, you can contact Lisa directly. 

However, the majority of our clients are best served through CAA for several reasons: 

1. Writing is a critical skill that will serve you in myriad ways in your business, throughout the duration of your business. It is the main way to develop your thought leadership, gain clarity, and create content. Do you need to be the one to put the final polish on your words? No. But they must come from you at the start. CAA will help you gain confidence and a process for writing so that your brand communications retain your voice and tone and you actually enjoy doing it.
2. Being a business owner can feel like a one-person act, even if you have some team around you. It's incredible to get to meet with other business owners on a weekly basis, people you soon come to know, like, and trust, people who have a wealth of wisdom and valuable outside perspective to share with you, just as you do for them. Plus, you have so much more motivations when you have others around you working on the similar things.
3. You get individualized support through private sessions with Lisa and through personalized copy reviews and copy editing all throughout the week. If you want more 1:1 support, you always have the option to upgrade to CAA VIP where you can take advantage of extra private strategy sessions with Lisa for a fully customized, immersive experience. 
4. All of the accountability and implementation structures we put into place will keep you on task and on target. Clients who want their brand messaging or copywriting done alone outside the program tend to get distracted and waylaid but other priorities. Clients inside CAA have made CAA a priority. It becomes a part of what you do on a week in and week out basis. 
5. You have to have an incredibly sophisticated business with an advanced knowledge of communications to be able to effectively outsource your brand messaging and marketing and have those efforts adequately capture your brand voice and spirit. It can be done but the majority of clients we work with are not at that stage or lack the resources to invest in the high-level tech specialists and systems required, even when they're years into their business. 

All that said, if you want some additional support with your writing, you have the option to enroll or upgrade to CAA *VIP* which gives you more time with Lisa and opportunity for done-for-you copywriting. Look above for the details on CAA *VIP*.