FOR COACHES, CREATIVES & CONSULTANTS
Client Attraction Accelerator
Get the clarity and create the language to win high-value clients—online and in real life
You know what you want to do and who you want to do it for…
…but you have no idea how to put all that into the WORDS that will connect with your ideal client so they will say yes.
You're doing all the right things to make connections on Facebook, LinkedIn, Insert-Name-of-Social-Channel-Here (even when you’re secretly frenemies with all social media)…
…but you're attracting people who can't afford you or seem to only want your free stuff.
You spent ridiculous amounts of unpaid hours writing a proposal…
…only to be told they went with the cheaper—and less experienced—option, and what’s worse is you feel *grateful* you even heard back from them!
You’re so not into the bikini/bro-brah đź‘™ and brag money vibe đź’° online and so tired of all the 6- and 7-figure flash đź’Ž…
…you just want to be YOU working with great people, but you’re wondering how does your hidden gem self get seen amongst all the bling?
You KNOW what you do is super valuable and you’re REALLY good at it…
…but when someone asks what you do, you worry you sound like a bumbling mess.
You’ve been in business for awhile…
…but what you're saying on your website is totally out of alignment with what you’re actually doing in real life.
You might be new in business but you're coming in with a wealth of knowledge and lived experience. You spent years—maybe DECADES!—proving yourself…
…and you're tired of getting passed up for people who have WAY less expertise and are charging way MORE than you do.
You're smart.
You're skilled.
You’re driven by a deep desire to help others through your business.
You simply need to know how to talk about what your smart, skillful, purpose-driven self can do in WORDS that help people understand your value and get them excited to work with you…and HAPPY to pay what you charge (without bargain basement pricing).
WELCOME TO
Client Attraction Accelerator
A 90-day small group program to develop brand positioning and messaging that immediately conveys your expertise and builds trust—even if you're new in business
Through CAA you get…
- a clearly defined brand position that helps you stand out from others in your space in a way that highlights your gifts and aligns with your core values
- a solid understanding of who your ideal client is and exactly what to say to them because you know what they want and need to hear from you
- the actual WORDS for your website and other marketing materials like your elevator pitch, your About page, service descriptions, and your social media profiles
- a pro copywriter at your disposal to help you apply what you create in real-world situations—this is specific, detailed feedback and copyedits on all YOUR business communications stuff all throughout the week for the duration of the program
- big mindset shifts around being visible, the fees you charge, writing for your business, and showing up like the expert you know you are
- the ability to communicate your value and offers clearly, consistently, and repeatedly whether that’s happening in person or online
- a life-long skill in how to write marketing-savvy copy that will continue to serve you no matter how your business evolves
Through CAA you learn how to be your own master marketer and branding expert so that the foundations of your business are TRULY YOU (and not based on somebody else's prescription for what you should be/do).
Through CAA and in the time since Helen…
- Created a capability one-pager to share with a high-profile NGO, delivered her 2-minute elevator pitch, and received invitations to follow up with three of the NGO’s partners.
- Had 35/50 beta testers go through her course in the first few weeks after its release resulting in an above-average 70% completion rate.
- Brought on a neurologist from the Mayo Clinic as a subject matter expert.
- Defined her three different audiences and knows how to slightly alter the messaging to appeal to each of them.
- Experienced major mindshifts that allowed her to get unstuck, see the validity of MiLHO, and pursue building out her team and courses.
Before I started working with Lisa, MiLHO was just an idea… something I’d dreamt of in the kitchen while I was cooking. Now it’s real and I'm really very proud of what I’ve created. – HELEN
While learning how to write high-converting, heart-aligned copy is at the core, Client Attraction Accelerator offers so much more:
Know how to bring your past experience and expertise into the present so even when you’re new in your business or offering a new thing, others immediately see you as a credible leader.
Develop CONTENT THAT DIFFERENTIATES your work from others in your space, establishes your voice and authority, and becomes the baseline from which to grow your thought leadership.
Generate incredible momentum that carries into other areas of your business—as you reach greater levels of clarity throughout the writing process this opens up waves of energy for forward motion in places you were previously stuck or dormant.
Get clear about who you want to serve and What THEY NEED TO HEAR FROM YOU so you streamline your marketing efforts, stay focused on the activities that truly make a difference, and build relationships with the people you really want to be doing business with.
Discover And connect the BIG results of your work to the emotional, mental, financial, spiritual, and physical transformations that high-quality clients willingly invest in (yes, even when you're new in business).
Come to know the true value of your offers in a way you’ve never understood before which allows you to show up as your authentic self and have sales conversations that feel natural, easy, and energized.
By the end of CAA, you’ll have successfully sold the toughest person on your biggest offer, the person with the strongest objections, and the one who’ll be your greatest client ever—YOU!
When you’re sold on how amazing your offers are and you have the actual words to communicate their value, selling becomes a fun and productive conversation.
Lisa Mullis, your Messaging Mentor and Copy Coach
As a copywriter and designer with 20+ years of entrepreneurial experience, I help seasoned service-based professionals look, sound, and sell like the high-value experts they are.
I primarily work with Gen X and young Boomer coaches, consultants, and creatives in mid- to late-career transition, either moving out of corporate into entrepreneurship or making a pivot in their business. They’ve accumulated a lot of expertise and lived experience, but because they’re doing something new, their confidence is often (understandably) low. This leads to a tendency to undercharge or work for free in order to “gain experience”—even when they’ve already proven themselves to be highly competent, committed professionals many times over.
I spent the first 16 years of my career as a graphic and web designer. During that time, the number one thing clients always struggled with was COPY. They didn't have the words for the design—either none at all or not the right ones—and therefore the messaging fell flat. Messaging doesn’t work without good words and marketing doesn’t work without solid messaging.
I couldn't stand to simply "make things look pretty" with design when it was the messaging that needed to be addressed first. Plus, I'd been formally trained as a copywriter! So I dusted off my Journalism degree and got to work.
What I've learned in the 5+ years since, is that creating great brand messaging isn't just about the words. It's about the process you go through to get to the words. It's a deep, enriching, and business-changing process, best done with structure, support, and mentorship which is why I created Client Attraction Accelerator.
When you have the words to communicate clearly and consistently your value to the right people AND a solid belief in the awesomeness of what you're doing, it's MESSAGING MAGIC! (And it makes making stuff like websites and social media profiles 1000 times easier and cheaper to create.)
You will more easily attract people who are a match for your offers and happy to pay the fees you deserve. Ultimately this leads to ever increasing levels of joy and income in your businesses and the ability to significantly contribute to your family, community, and the causes you care about.
Through CAA and in the time since Alison…
- Developed her training course, organized the content, and sold 270 courses in her initial release.
- Created a sales funnel including lead magnet, landing pages, and email nurture sequence.
- Developed a clear path for her clients to engage with her content and is creating new opportunities to make movement along that path easier and more fruitful.
- Is a content machine! Where before CAA she found herself going down tech rabbit holes or getting distracted by Shiny Objects, she now has the clarity and focus to create thought leadership resources and training products that are positively impacting her bottom line.
- Is seeing above average opt-ins and show ups to her webinars. Using the language she developed in CAA, she now has solid promotional materials and email nurture sequences that are creating buzz and retention.
- Is on track to meet her goal to join her husband in retirement in a few years. Her revenue is up 40% over the previous year—and that’s even with the challenges of living through a pandemic and caring for an elderly parent.
Get the words you need to clearly communicate your expertise, create connection, and convert perfect-for-you prospects into high-value clients—any time, any place.
Format & Flow
Foundational Elements: Vision, Value, Voice (weeks 1-3)
- Get clear about what you do & who you’re for so you stand out with authority and you're reaching out to and engaging with the right people
- Know your unique value so you feel confident about what you charge, quit competing on price, and charge more without clients balking at your prices
- Learn how to blend your language style with the words your customer uses so your messaging feels personable and resonant to your ideal client
Write & Edit (weeks 4-7)
- Craft the language to expertly respond to the ‘What do you?’ question in all its many forms
- Develop key messaging components such as offer descriptions, customer-centric intro, professional bio, headlines, and calls-to-action to use in a variety of situations
- Have the words to position and present your offers in their highest value so prospects can quickly see you’re the obvious solution to meet their needs
- Know how to pique your prospect’s interest, keep them reading, and feel clear about the next step they can take on their way to becoming your client
Words to Website (weeks 8-10)
- Have a road map for where to put all the client-attracting words you've written on your website with done-for-you wireframes for all key pages
- Update or create your social media profiles with your new brand messaging
Cornerstone Content (weeks 11-12)
- Outline your ideal client flow from introduction to high-end offer in a way that supports them at each stage of their decision-making process
- Create a compelling piece of content that will get attention, provide value for your prospect, and encourage their first yes to you (often referred to as a lead magnet)
- Celebrate progress and know exactly what to focus on coming out of the program relevant to YOUR business and goals
CLIENT ATTRACTION ACCELERATOR INCLUDES:
- 12 weekly live training/Q&A/hot seat calls (recorded and posted same day)
- personalized feedback and copyediting via video recordings in between group sessions
- private peer community (not on Facebook)
- resource library with templates, swipes (real-world winning examples), checklists, and pre-recorded trainingss
- forever access to the training library, content updates & additions, and future masterclasses
Through CAA and in the time since Kim…
- Got really clear on her positioning after exploring all the possible angles.
- Stepped into her own transformational story and knows how to connect her experience to that of her ideal clients so that she can resonate with them on an emotional level.
- Developed and launched her website with the copy she created in CAA.
- Started to believe her herself to a degree she hadn’t previously experienced.
- Laid the groundwork for her unique process in her coaching program and her thought leadership.
CAA is the mystical place in the middle of "I know what I want to do and who I want to serve" to "I'm a fully booked coach on my way to making $100K." CAA is the bridge from idea and the dream to I serve and change clients lives. Lisa is the master carpenter. – KIM
Through CAA and in the time since Scott has…
- Written great copy for his website including a new bio that encapsulates both his deep expertise as well as his fun-loving spirit.
- Discovered a perspective that’s entirely distinct from others in his field—no one else is thinking and talking on these topics which has led to rich conversations with clients and a foundation to grow his thought leadership.
- Connected to the real value of what he has to offer, clearly demonstrating how his work in experiential graphics translates to his clients ability to generate an experience of hospitality, ease, and safety—all of which are now more important than ever.
- Learned how his prospective clients are making decisions about working with him (moving through the Buyer’s Journey) and has been developing tools to support them in that process.
- Been busy! While he’s never lacked for client work, Scott has a newfound energy for his business with a high level of creativity and flow both with his clients and internal projects like revamping his brand identity.
CAA is a rock-solid process for re-thinking or re-imagining your business, or getting a new business off the ground with really foundational and essential building blocks. – SCOTT
Through CAA and in the time since Jennifer…
- Is able to clearly articulate how her broad range of skills in the medical field and her teaching experience make her a top-notch medical writer.
- Used her new messaging to finally finish her website and revamp her LinkedIn profile. Before CAA, Jennifer was stuck in tech, spending too much time futzing around with web design and tinkering with words knowing full well it was an excuse for a lack of clarity in her business.
- Has been very busy with private client work and met important financial goals like paying for her daughter’s college tuition.
- Identified issues she’s truly passionate about that will lead her into new levels of leadership in her work and created a place for them in her content that’s congruent with her overall messaging.
Do it — your work will get thoughtful, individualized scrutiny by someone who truly knows what she's doing in this business and truly wants to help you succeed in yours. Lisa will push you to think deeply about your business's purpose and ideal clients in ways you might not have thought of on your own. It just felt *good* to be part of a small, committed group of helpful and interesting individuals. Getting feedback from other people has given me confidence. – JENNIFER
Plus, these bonuses will round out your support and ramp up your implementation:
BONUS
1
PRIVATE SESSION
1 private 90-minute Message Momentum Strategy Session with Lisa
Any time during the program you're ready for an intense deep-dive into your business and content, schedule this private session with Lisa. What can we accomplish in 90 minutes? A LOT! Sketch out the sales page, edit an email nurture sequence, outline a high-ticket offer, refine your prospect pathway… these are just a few of the things Lisa has tackled during Message Momentum Strategy Sessions.
BONUS
2
LIVE MASTERCLASS
Lead Magnet to Email Nurture Blueprint
How to warmly welcome & nurture new email subscribers so you can grow an engaged list
In this masterclass, we go through the do's, don't's, and tech for a lead magnet to welcome email flow (often referred to as a funnel). Writing templates + swipe files will help you create your own version of a nurture sequence that warmly welcomes your new subscribers, starts to deepen their connection to you, and grows your know-like-trust factor.
BONUS
3
LIVE MASTERCLASS
Self-care & Mental Health for Entrepreneurs with Laura Albers
In this masterclass you’ll learn:
- How to know if you’re experiencing burnout, anxiety, or depression
- How to engage in self-care without all the guilt and adding more to your never-ending to-do list
- 5 mindset shifts to keep your mental health strong
- 5 simple hacks to boost your mood and lower your stress
BONUS
4
LIVE MASTERCLASS
How to Show Up On Social Even If You're Secret Frenemies With Facebook with Carol Kabaale and Ayo Gospodinova
During this masterclass, you will learn:
- fresh ways to approach social media to help you feel more like you—and feel safe
- how to fight the impostor syndrome, show up and own your I AM so that you CAN, BE, and HAVE all that it takes to stand out as the expert you truly are and name your price
- how to sell in the DM’s without being a copy and paste robot, sounding salesy or just being plain annoying!
- strategies for creating engaged online communities based on what they've learned growing their own FB group to 6K+ in a few short months
Through CAA and in the time since Kate has…
- Developed her unique heart-centered framework that brings together her expertise in curriculum design and community engagement with her technical skills making her a powerful implementer for health and wellness professionals who want to develop courses and group programs.
- Created a clear “step-ladder” of packaged services with an accessible entry point.
- Built a beautiful brand and website with all the words she needed to communicate who she is, the value of her services, and how to start working with her.
- Gained enough clarity and momentum having invested in herself through CAA and another coaching program to quit her corporate job and step into her business full time.
CAA was amazing, and I learned so much. I'm looking at pivoting my business a little bit, and now I have this knowledge and amazing process to work through again. CAA just really helped me to continue to get clearer and clearer on how I want to show up in the world, and who I want to serve, and how I want to serve them. – KATE
Through CAA and in the time since Karen has…
- Identified and claimed her expertise despite initial doubt about not having any formal training as a coach.
- Feels in integrity with how she’s talking about her role as a mentor to highly sensitive people.
- Figured out her throughline—the connection point between her previous job experiences, her own healing journey, and her current perspective—that makes the value of the resources and services she’s developing more obvious and easier to communicate.
- Is gaining greater levels of comfort stepping into the areas of leadership she’s being called into now that she feels clear about the worth of her work and knows how to structure the support she’s providing.
- Created a strong lead magnet to share via her website, social media, and guest blog posts; set up all the back-end tech for it; and now has a system in place to do it again.
- Upleveled her website with all new messaging and content organization that highlights her expertise and offers easy access to all the resources she’s creating.
Imagine if…
You have the words that build trust and credibility with just-right-for-you clients BEFORE you even talk to them.
Your clarity makes prospects feel confident about the value of what you offer, shortening the time it takes for them to buy and reducing buyer's remorse.
This confidence banishes any hesitation you had about charging whatever fees feel comparable to the level of awesome work you do.
Through CAA and in the time since Joy has…
- Become more direct in her messaging about what her skill set is, what her fees are, and the value of what she brings to the table.
- Upleveled all her website copy which has positively impacted her client outreach.
- Moved from being passive and laid back with her marketing hoping people will find her to being proactive in her outreach while preserving her calming brand voice and personality.
- Shifted her energy and focus to new classes and programs that make her happy and more profitable.
- Raised her fees even when it felt uncomfortable.
- Downsized her portfolio of offers and resources to only the ones she is most excited about.
- Created a gentle, supportive pathway for people new to her work to experience what she has to offer and quickly grow their trust in her expertise.
I felt like before, I was just kind of taking anything that might get thrown at me as some kind of job. Now after CAA, I am creating the content to make a living and that feels really good. So I feel better about the work I'm doing, and I also feel more empowered to create that living rather than waiting for it to passively come to me. – JOY
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