Learn how to write great headlines, titles, and subject lines to up your opens, get the opt-ins, and amp your offers
Copy Camp is a FREE 5-day virtual adventure to finally find the words that will hook your audience like a good story shared ‘round the campfire.
Headlines, titles, subtitles, subject lines… they’re simply the icing on the cake, a finishing touch to the masterpiece that is your email or article or program or sales page… right?
Wrong.
In fact, these tiny elements of text are the difference between getting opens, conversions, and the kind of revenue you make in your business.
Your content could be stellar BUT a boring email subject line, a blah headline, or a completely vague title for a lead magnet means all your hard work is getting ignored and deleted.
So join me for Copy Camp to skill up your writing chops so you get the opens, opt-ins, and thriving client base you deserve.
During Copy Camp, you’ll learn things like…
- The biggest mistake you can make with your content and what to do instead
- How to come up with the core elements of any great one-liner so writing them becomes a no-brainer
- The easiest way to get the biggest ‘aha’ from your reader in 10 words or less
- Formatting and design tricks that increase readability and clickability
- How to modify your one-liners for different uses such as on your website, for a social post, an ad, etc.
Plus you’ll get access to…
- Real-world examples so you can see the copywriting techniques in action
- Fail-safe fill-in-the-blank templates you can use right away
- On-the-spot copy coaching and cool prizes to help you dream big and write awesome
Camp Program*—sneak peek:
DAY 1: MONDAY, 9/21
Basecamp — Foundational concepts of copy that converts
DAY 2: TUESDAY, 9/22
The Art of the Start — Email subject lines that pop the inbox
DAY 3: WEDNESDAY, 9/23
Naming and Claiming — Titles and subtitles for offers, freebies, and other content that make them a must-have
DAY 4: THURSDAY, 9/24
Just Right Invites — Call-to-action buttons & links that get the click
DAY 5: FRIDAY, 9/25
Around the Campfire — Hotseats for live edits and on-the-spot copy coaching
*Sessions on Days 1-4 will be approximately 20-30 minutes long. Session on Day 5 will be 60-90 minutes long. My goal is to get you in, out, and on your way to better one-liners.
About your camp counselor
Hi! I'm Lisa. As a copywriter and designer, I help service-based pros like coaches, consultants, and educators look, sound, and sell like the experts they are. When they do and their unique value is clearly apparent, they stand out in crowded spaces, attract just-right-for-them clients, and have a lot more fun doing their marketing.
When your marketing is easy and enjoyable, you'll actually do it. And that means you'll see real traction in your income and impact, coming from a place of calm and flow instead of overwhelm.
