YOU'RE IN!

I can't wait to see you soon when Copy Camp kicks off on:

Monday, 3/29! 

Please see below for access details

↓

Starting March 29, join me live each day inside one of two online pop-up groups—YOUR CHOICE:

– OR –

Why two different locations? So you have a choice to hang where you're most comfortable.

If you and Facebook are friends, then I’ll see you over there.

If you're not diggin' the 'Book, then pop into the group hosted on Mighty Networks. (Mighty Networks is decidedly un-Facebook, and the platform I use to host my private group program communities.)

All Copy Camp sessions will be broadcast live at 12PM ET/ 9AM PT, March 29 – April 2.

Camp Program*—what you’re going to learn: 

DAY 1: MONDAY, 3/29 (Facebook or Mighty Networks, your choice)

Basecamp — Foundational concepts of copy that converts

• The biggest mistake you can make with your content and what to do instead
• The core elements of any great one-liner and how to find them so you can write good zingers nearly every time
• 2 copywriting rules to follow to ensure your content is always compelling and resonant 

DAY 2: TUESDAY, 3/30 (Facebook or Mighty Networks, your choice)

The Art of the Start — Email subject lines that pop the inbox

• 3 never-fail formulas for great subject lines 
• What to do about emojis and personalization
• Words to avoid that make your email a sure-fire send to the spam folder

DAY 3: WEDNESDAY, 3/31 (Facebook or Mighty Networks, your choice)

Naming and Claiming — Headlines, titles, and subtitles for offers, freebies, and other content that make them must-reads and must-haves

• The one thing that every title/subtitle pairing should contain to 10X your conversions
• The easiest way to get the biggest ‘aha’ from your reader in 10 words or less
• 3 other formulas that always work

DAY 4: THURSDAY, 4/01 (Facebook or Mighty Networks, your choice)

Just Right Invites — Call-to-action buttons & links that get the click

• How to write outcome-based CTAs that make that click a no-brainer for your prospect
• Design tricks that increase conversions for buttons & links 
• What to do immediately AFTER you get the click

DAY 5: FRIDAY, 4/02 (Zoom, access link forthcoming)

Around the Campfire — Hotseats for live edits and on-the-spot copy coaching

• Stuck on a title? Need help brainstorming a great headline? This is your chance to get real-time help from a copy pro (and your peers)!
• We'll be gathering virtually via Zoom for this 60-min deep dive into copy
• Hotseats will be reserved by application and on a first-come-first-serve basis and (Don't worry, it's a short application but necessary to make sure we have time for those who are truly committed.)

*Sessions on Days 1-4 will be broadcast live at 12pm ET/ 9am PT in the pop-up groups on Facebook and Mighty Networks. Pick which location suits you best. Sessions will be approximately 20-45 minutes so you can be in, out, and on your way to better one-liners.

Session on Day 5 will be conducted live on Zoom; access link forthcoming. This session will be 60-90 min.

Copy Camp starts in: