JOIN US LIVE! SEPT 12-16, 2022
Learn how to create a heart-centered homepage (or single-page website) that clearly communicates warmth, credibility, and value to your ideal clients.
Join us Live! September 12-16, 2022
Copy Camp for Homepages is a 5-day virtual adventure through the wilds of website copy (first and foremost)—plus design and tech—for a powerful homepage that moves your ideal client into action.*
*relevant no matter what website software you use or in what stage your website is in (finished, in progress, or not started)
Entrepreneurs spend way too much time, money, and angst trying to build and maintain websites that don’t work.
My honest assessment after spending the last 17 years building and writing for websites for service-based businesses and nonprofits? A lot of expensive, useless crap out there.
You have mere * seconds * for your website homepage to communicate the relevancy and quality of your offers and exactly who they’re for.
If people don’t get it right away, they “bounce” (aka leave, at which point all the work you put into the other pages of your website doesn’t matter.)
That especially sucks if the people coming to your website are the kind of people you'd like to be working with, but they're bugging out because their impression is along the lines of "eh…" or "nope."
Most of the time what’s wrong has to do with the messaging, or the words on the page.
A lot of the time design and tech issues go messin' with your best efforts.
We’re going to get you all sorted out and on the right trail with copy, design, and tech in Copy Camp for Homepages.
Plus, you’re going to see how everything comes together for a brilliant homepage that can also be a single-page website—if you’re out of time, money, and patience for the whole she-bang (you see? brilliant! ☀️).
Whether you’re sans website, currently building one but overwhelmed or uninspired, or the website you have is way less cool than twerking on TikTok, Copy Camp for Homepages is for you!
Over the course of this week-long workshop series you’ll learn…
- what critical components to include on your homepage, which ones are optional, and where they all should go
- how to quickly convey credibility and build trust so people feel comfortable taking action, even if they are coming to your website for the first time and don’t know you at all
- how to make a case for the importance of your offers so your ideal client can connect your outcomes with their priorities
- top ways to communicate your impact so people understand what’s in it for them
- how to let people know they’re in the right place so they hang out for a bit on your homepage and read through the content
- simple ways to avoid and reduce visual and technical friction that makes it unnecessarily difficult for people to engage with your content and take the next step
- design tips for the non-designer to make a good first impression and present yourself as a professional instead of a fly-by-night dandy hodge-podging an online presence
- what parts of the website to focus on for maximum impact when you’re limited on time and budget
- what to look for when choosing a website platform that will be a good match for your type of business so you don’t waste money on software and tools you don’t need or are overly complicated to use
Everything we dive into is applicable regardless of what website platform you're using or whether your website is finished or not even started.
Plus you’ll get access to…
- Real-world examples so you can see the copywriting elements in action
- The High-converting Homepage Copy + Layout Template—which also serves an excellent model for a single-page website
- The expertise of messaging, design, and tech specialists on my team
- On-the-spot copy coaching and design feedback to up your game and keep your progress flowing
- A private online group (not on Facebook) for continued interaction and support in between workshops
Feedback from Copy Camp for Headlines, the predecessor to Copy Camp for Homepages…
Camp Program*—sneak peek:
DAY 1: MONDAY, 9/12
Basecamp — Foundational concepts of a heart-centered, high-converting homepage
DAY 2: TUESDAY, 9/13
Right Person, Right Place, Right Path — Headline Hook, Offers, and Calls-to-Action
DAY 3: WEDNESDAY, 9/14
Credibility- and Connection-boosting Content — Proof Points, Thought Leadership, and Micro-copy
DAY 4: THURSDAY, 9/15
Friction-free Flow — Good design practices, Mobile Considerations, Tech Basics
** PLUS! BONUS GUEST EXPERT SESSION: Design & Details with Kerstin Martin, Calm Business Educator – Late Bloomer Solopreneur – Squarespace Expert **
DAY 5: FRIDAY, 9/16
Around the Campfire — Hotseats for live reviews and on-the-spot copy coaching
*All regular sessions are presented LIVE @ 12pm ET for maximum interaction and fun. The Bonus Guest Expert Session with Kerstin Martin is happening on Thursday 9/15 @ 2pm ET. All sessions will be recorded and made available for replay later on the same day they were delivered live. Expect sessions to be about an hour long.
About your camp counselor
Hi! I'm Lisa. As a brand messaging specialist with 23+ years of entrepreneurial experience, I use copywriting and design to help service-based professionals show up and sell like the high-value experts they are.
As head of Paraphrase Communications, we primarily work with coaches, consultants, and creatives in mid- to late-career transition who need to put their many years of expertise and experience into words that clearly communicate the value of what they’re doing now so they attract quality clients who’re happy to pay the fees they deserve.
I spent the first 18 years of my career as a graphic designer and creative director/owner of a design studio. While doing print and digital projects, I saw how often clients struggled with what to put on their websites, in their brochures, etc.—in other words, the words. So I dusted off my journalism degree (I was formally trained as a copywriter) and started helping them with their business writing—and if you're an entrepreneur at any stage, you know how much writing happens in business!
These days we take a messaging-first approach to develop the language you’ll need for your website—which happens to be the same language you’ll use elsewhere online and in real-life—produce key materials for your client attraction strategy, and help you master your message so you can rock your marketing. For more info and resources, you can check us out @ paraphrasecomm.com.
