Learn how to write great headlines, titles, and subject lines to up your opens, get the opt-ins, and amp your offers
Get a taste of what is waiting for you at Copy Camp with this sample lesson:
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Headlines, titles, subtitles, subject lines… they’re simply the icing on the cake, a finishing touch to the masterpiece that is your email or article or program or sales page… right?
Wrong.
In fact, these tiny elements of text are the difference between getting opens, conversions, and the kind of revenue you make in your business.
Your content could be stellar BUT a boring email subject line, a blah headline, or a completely vague title for a lead magnet means all your hard work is getting ignored and deleted.
So join me for Copy Camp to skill up your writing chops so you get the opens, opt-ins, and thriving client base you deserve.
About your camp counselor
Hi! I'm Lisa. As a copywriter and designer with 20+ years of entrepreneurial experience, I help service-based professionals look, sound, and sell like the high-value experts they are.
I primarily work with coaches, consultants, and creatives who are in mid-career transition, either out of corporate into entrepreneurship or making a pivot in their business. They’ve accumulated a lot of expertise and lived experience, but because they’re doing something new, their confidence is often low. This leads to a tendency to undercharge or work for free in order to “gain experience”—even when they’ve already proven themselves to be highly competent, committed professionals many times over.
In helping them define their brand positioning and messaging, my clients get clear about the real value of their work and become totally sold on their own offers (amazing how many people try to sell without truly believing in what they’re selling).
Once that happens, it’s magic! With words to communicate clearly and consistently combined with a solid belief in the awesomeness of what they’re doing, my clients easily attract people who are a match for their offers and happy to pay the fees they deserve. Ultimately this leads to ever increasing levels of joy and income in their businesses.
