– MESSAGING ACCELERATOR –
Core Copy
Nail your messaging essentials and get the words you need to gain marketing momentum.
All The Tools You Need To Build A Successful Online Business
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Not having words to sell yourself and your services leads to lackluster results with your marketing—or marketing not happening, period.Â
And all that is putting a real cramp in your sales and business growth. 🤔
What you need is foundational language that communicates the basics about who you are, who you’re for, and why you are the best choice for your ideal people.
These are the words you use all the time across all your communication channels—your website, social profiles and posts, emails, proposals, etc.—both written AND spoken.Â
These words are your essential copy.Â
Not having words to sell yourself and your services leads to lackluster results with your marketing—or marketing not happening, period.Â
And all that is putting a real cramp in your sales and business growth. 🤔
What you need is foundational language that communicates the basics about who you are, who you’re for, and why you are the best choice for your ideal people.
These are the words you use all the time across all your communication channels—your website, social profiles and posts, emails, proposals, etc.—both written AND spoken.Â
These words are your essential copy.Â
– INTRODUCING –Â
Core Copy
Words that win attention, spark action, and bring in better-fit clients.
Core Copy is a messaging accelerator that combines live teaching, AI-powered writing tools, and real-time copy feedback to help you craft the words your business runs on—in weeks, not months.
Through this you’ll develop:
- A sharp, flexible elevator pitch for emails, DMs, sales calls, and networkingÂ
- A customer-centric “about” statement that makes your ideal people say, “I get it. This is what I’ve been looking for.”Â
- A concise, relevant company or personal bio for your website, LinkedIn profile, podcasts, or pressÂ
- Headlines and taglines that grab attention and clarify your valueÂ
- Action-oriented CTAs that clearly and naturally move people to take the next step
- Key messages to highlight your distinction and keep your content on-brand
Unlike the other programs out there, I cracted Core Copy with you in mind.
This is not an over bloated course with 80 hours of trainings covering every aspect of copywriting and a zillion templates that you'll never even use.
Core Copy is the essentials
For the absolute essential words you need to get in motion and gain momentum with your marketing. period.
No extra fuss.
Core Copy has 3 Phases to take you from concept to copy faster:
Phase 1 – Training
5 Modules with Playbooks
This road-tested curriculum is tailored for service-based businesses and trimmed to the messaging and copy fundamentals that will remain relevant no matter the direction and longevity of your business.
It takes less than 2.5 hours to watch all the training—so we're not talking weeks to get through!
Phase 2 – AI Power
The Paraphrase Messaging Creation StudioÂ
Access our custom-built GPTs to write on-brand copy in way less time. Go from rough ideas to ready-to-publish words in hours and days vs. weeks and months.Â
Included is the LinkedIn Profile Optimizer and Company One-pager Originator.Â
Phase 3 – Application
Q&A calls with Lisa
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Get real-time help to apply what you've learned and adjust your copy for context-specific scenarios in your business.
Every Q&A call offers an opportunity for feedback and clarity on your next steps. Even if you can't join us live, you still get personalized help with every question.Â
Who is Core Copy for?
Sound familiar?
… “I’ll reach out to them once I have my website/ or my LinkedIn profile updated.”
… “I know I’m good at what I do, but I still don’t know how to explain it.”
… “My website sounds like five different people wrote it.”
That's what Core Copy is designed for. This program is for service-based businesses that need support creating copy and messaging that's designed to attract and convert clients.Â
Core Copy is for you if:
- You’re a seasoned coach, consultant, creative, or service provider who wants to sharpen the way you show up so you attract more right-fit clients.
- You’re brand new and don’t know where to start to find your words.
- You’ve been in business for awhile, but your copy hasn’t caught up with your growth.
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Become 80% quicker at creating content withÂ
customized AI powering your efforts inside The Paraphrase Messaging Creation Studio!
What's Covered
MODULE 1
Messaging foundations that move money
We start with the frameworks that shape how you show up and sell—from your first post to your final pitch.
Learning outcomes of Module 1:Â
- Understand how messaging, copywriting, and marketing sync together to drive your client journey.
- Learn the VIP Framework that teaches how sales-focused copy can be natural and aligned.
- Create a scorecard that showcases your messaging/marketing strengths and gaps.
- An easy system to track your core copy assets
MODULE 2
Gettin' real with your real ideal
No avatars, no guessing games. We go beyond demographics and get to the emotional heart of your best-fit client,
Learning outcomes of Module 2:Â
- Surface the true motivations behind why people buy so you help them connect the dots between what they want and what you have to offer
- Craft a "vision + villains" narrative that builds empathy and authority at the same time
- Create a robust Real Ideal Client Profile you’ll actually use on a daily basis.
MODULE 3
The words that introduce you & hook 'em with heart
Craft your go-to language for showing up sharp and confident—in networking, social media, referral intro, and on and on.
Learning outcomes of Module 3:Â
- Write a new or upleveled elevator pitch that gets people talking instead of head nodding
- Create a customer-centric intro that centers your expertise and solutions around your ideal person's needs
- Design a company overview for memorability and referability
- Create a fresh LinkedIn headline and profileÂ
MODULE 4
Stop scrolls & get clicks with critical one-liners
Short copy, big impact. These are the lines that hook attention, build desire, and move people to action.Â
Learning outcomes of Module 4:Â
- Write homepage and hero headlines that make people lean in
- Refine or create from scratch your company and product taglines
- Craft calls-to-action that convert without sounding pushy
- Your own swipe file of ready-to-go one-liners that don't sound like AI crafted them.
MODULE 5
Your messaging in motion
You have new messaging, it's time to use them! We address the silent saboteurs—disorganization, your Inner Critic, and complicated technology—so your beautiful copy doesn't stay hidden.
Learning outcomes of Module 5:
- Methods for moving your core copy from docs to the real world across different channels and client touchpoints
- How to stay organized with all your new brand assets so you don't waste hours digging around in files
- Strategies to fix mental and technical friction so you experience more flow in your marketing
- Your Mini Mighty Messaging Kit so you're ready to go whenever you need to show up and speak up
Get in motion to gain momentum in your business with words designed to win your ideal clients.
The value of being able to market your business sooner and more effectively?
The sky's the limit!Â
YOUR INSTRUCTOR
Lisa
As a brand messaging specialist and business advisor, I help coaches, consultants, and creative professionals win with their words—better clients, more money, deeper impact.
I’m talking about ditching the hustle-and-hope marketing, the clunky sales conversations, and the endless loop of trying to say what you do without confusion and fluster.
Instead, we get your messaging aligned and your marketing simplified to what will actually work for you—whether you’re launching something new, pivoting your business, or finally stepping into the version of your work you’ve been building toward all along.
My approach combines strategy, creativity, and mindset to ensure your words resonate with both you and your audience and you're sold on your value so selling to others feels like a natural next step.
I’ve spent 25+ years in messaging, marketing, and design helping clients—from fresh entrepreneurs finding their footing to well-established pros making big pivots—grow their businesses true to their vision and style.
Because when your messaging is clear and aligned, marketing starts feeling like flow. And flow? That’s where clarity becomes confidence, confidence attracts right-fit clients, and you build a business you love. 🩷
The Logistics
COURSE + STUDIO ACCESS:Â
You get immediate access to the on-demand trainings, the Paraphrase Messaging Creation Studio, and the live Q&A calls for 3 months.
LIVE WORKSHOP:
For those who love learning and implementation in real-time, join us for a 3-hour "get 'er done" workshop on Oct 7th starting at 12pm ET / 9am PT.Â
This workshop will combine learning with doing. Come for on-the-spot copy development and community collaboration.
Can't make it to the live workshop?
No problem! The 3-hour live training will be recorded. Catch up with replays; and don't forget - you can still get personalized support even if you can't join live.
LIVE Q&A CALLS:
Every month we hold a live call for real-time help with putting your Core Copy into play. Catch these calls on Tuesday or Thursday at rotating times to accommodate different time zones.Â
AND, Exclusive Bonuses:
- Live workshop on Oct 7th
Review of messaging principles and get on-the-spot training and copy development help. - 2026 Planning Workshop on Nov 11th
Enter the new year with clarity and a plan to use your messaging as a revenue driver.
How quickly can I create my core copy?
Core Copy gives you the tools and structure to move quickly—think: new/fresh copy in less than a day.
This is NOT a big messaging/copywriting program with curriculum that will take weeks to get through.
This is a self-paced course.
That being said, this program is designed to move quickly so you can get to your next best-fit clients sooner than later.
Core Copy gives you the tools and structure to move quickly—think: new/fresh copy in less than a day. You will be able to pump out content 80% quicker by using The Paraphrase Messaging Creation Studio!
Ultimately your pace is determined by you—your priorities, and goals!
