You’ll walk away with real-world, ready-to-use messaging essentials including your elevator pitch, customer-centric intro, professional bio, brand messaging pillars, and key headlines or calls-to-action.

Everything is designed to be applied immediately across your emails, website, and client conversations so you can show up sharper, sound more confident, and open more doors.

Two times a month (currently on Thursdays at rotating times) we have live Q&A Calls where you can come ask questions, get real-time help, and troubleshoot your copy-in-progress.

We also have a place on Circle (the platform where Core Copy materials are housed) for you to ask questions. You'll always have the option to submit questions in advance of a Q&A Call if you can't make the call but have something you want reviewed.

While Core Copy Standard doesn’t include private copy reviews, you’ll have direct access to expert guidance during these sessions to keep you moving forward with clarity and confidence.

If you choose to upgrade to Core Copy VIP, you can use your private strategy sessions for all kinds of private support including detailed copy reviews, marketing and content strategy, business planning, and more.

When you join Core Copy, you get 6 months of access to the Paraphrase Messaging Creation Studio—a collection of custom AI-powered tools built from my proven messaging frameworks and writing workflows. It’s like having a messaging mentor and writing partner available whenever you need it.

You’ll use the Studio to generate headlines, sharpen your elevator pitch, outline your bio, refine your service descriptions, and more—saving you hours of blank-page frustration and “does this even sound like me” second-guessing.

What makes the Studio different from anything you could build inside ChatGPT is that these tools aren’t one-and-done. I’m constantly updating and refining them as new AI models release, new capabilities emerge, and my own frameworks evolve. Each GPT is connected to the model that delivers the highest-quality output for its specific job, and I swap or retrain models as soon as something better becomes available.

The result is a set of AI tools that stay sharp, stay current, and stay aligned with how modern messaging actually works. You’re not working with a static template—you’re working with a living, improving system designed to help you write stronger, clearer copy every time you sit down to create.

Yes. In fact, many Core Copy students do, and it works beautifully.

Most people start inside the Studio because the custom GPTs are trained on my messaging frameworks and produce a strong first draft that reflects the structure, clarity, and client language we focus on in Core Copy. From there, you can take that draft into your own AI tool to polish, explore variations, or adapt it for different platforms.

This two-step workflow works far better than trying to prompt a general AI model from scratch. You are starting with messaging that is already aligned with what converts, and using your own tools to refine it in your style. It saves time, cuts out guesswork, and gives you cleaner, more consistent copy across everything you create.

The Studio gives you the right foundation. Your personal tools help you shape the final expression. Together, it is a fast and reliable way to write copy that feels like you and speaks clearly to the clients you want to attract.

It’s a blend. You’ll get immediate access to quick, focused training materials so you can start when you’re ready.

You’ll also be invited to live sessions where we dig into the material, answer questions, and offer real-time guidance.

You can move through Core Copy at your own pace, but the structure is designed to help you make real progress fast.

You can expect to spend about 2–4 hours moving through the modules and exercises, plus extra time if you want to bring drafts to the live Q&A sessions. Core Copy is intentionally designed to be a quick, high-impact sprint — not another course that lingers half-finished on your digital shelf.

You don’t need to be a polished writer to succeed in Core Copy. The training, frameworks, and AI tools are designed to help you find the right words faster—in your voice, for your people. 

This not about writing like someone else. Core Copy helps you sharpen what’s already inside you so your messaging connects and converts.

Most programs give you one of two things:
endless theory that never turns into words, or a stack of templates that make you sound like everyone else.

Core Copy is the opposite.

It’s a focused, practical program built to help you write the business-critical copy you need to market and sell right now. Nothing beyond what you need. No thirty-hour course to “get through.” You get the essential pieces that move your business forward: your elevator pitch, intro or bio, one-liners, homepage copy, and the language that powers every email, proposal, and sales conversation.

Core Copy also helps you break out of the When-I-Then-I trap—the pattern of waiting until everything is “perfect” before you show up—and closes the Readiness Gap, the space between I don’t know what to say and your prospect saying I’m ready to hire you.

Instead of making you start from a blank page, you get access to the Paraphrase Messaging Creation Studio: a suite of custom AI tools trained on my proven frameworks. These tools give you a strong draft fast, so you can refine, personalize, and publish with confidence. It’s the closest thing to having a messaging strategist and writing partner on call.

Core Copy doesn’t give you more to learn.

It gives you the words your business runs on—done fast, done well, and in your voice.

You’ll have the messaging assets you need to upgrade your website, emails, social media, sales conversations, and more — plus 6 months of access to the Paraphrase Messaging Creation Studio to continue refining and expanding your messaging as your business evolves.

A lot! You can use it to:

• Write sharper headlines, bios, and offers
• Craft email intros and call-to-action blurbs<
• Brainstorm positioning angles for your services
• Refine your value propositions and brand pillars
• Outline content for your website, newsletters, and outreach

Think of it as your shortcut to stronger messaging, without sounding robotic or generic. It’s built to sound like you — only sharper, clearer, and faster.