Not having words to sell yourself and your services leads to lackluster results with your marketing—or marketing not happening, period. 

No marketing means slow sales and business growth. 🤔

What you need is foundational language that communicates the basics about who you are, who you’re for, and why you are the best choice for your ideal people.

These are the words you use all the time across all your communication channels—your website, social profiles and posts, emails, proposals, etc.—both written AND spoken. 

These business-critical words close the gap between you thinking "I don't know what to say" and your prospect saying "I'm ready to hire you!"

– INTRODUCING – 

Core Copy

Get in motion with words that win attention, spark action, and bring in better-fit clients.

Core Copy is a messaging accelerator that combines live teaching, AI-powered writing tools, and real-time copy feedback to help you craft the words your business runs on—in weeks, not months. Through this you’ll develop:

• A sharp, flexible elevator pitch for emails, DMs, sales calls, and networking 
• A customer-centric “about” statement that makes your ideal people say, “I get it. This is what I’ve been looking for.” 
• A concise, relevant company or personal bio for your website, LinkedIn profile, podcasts, or press 
• Headlines and taglines that grab attention and clarify your value 
• Action-oriented CTAs that clearly and naturally move people to take the next step
• Key messages to highlight your distinction and keep your content on-brand

Core Copy is not an over bloated course with 80 hours of trainings covering every aspect of copywriting and a zillion templates that you'll never use.

As the name implies, Core Copy is the essentials —the foundational words you need to get in motion and gain momentum with your marketing.

Who is Core Copy for?

If you've ever said…

… “I’ll reach out to them once I have my website ready / my LinkedIn profile updated.”

… “I know I’m good at what I do, but I still don’t know how to explain it.”

… “My website sounds like five different people wrote it.”

… “I secretly hate that 'What do you do question?'”

Core Copy is for you.

This program is designed for service-based business owners and will be especially useful if:

• You know your work is solid but struggle to describe it in a way that lands
• You’ve outgrown your current messaging and need your words to catch up
• You’re ready to market but hesitate because how you introduce yourself and explain what you do feels clunky
• You want to attract better-fit clients with a message that reflects the work you do now
• You want a fast, focused process that gives you clear, reusable copy you can put to work right away
• You’re tired of losing momentum because you don’t have the words you need when you need them

What’s Covered

MODULE 1

Messaging foundations that move money

We start with the frameworks that shape how you show up and sell—from your first post to your final pitch.

You'll: 

• Understand how messaging, copywriting, and marketing sync together to drive your client journey.
• Learn the VIP Framework that teaches how sales-focused copy can be natural and aligned.
• Identify your specific messaging/marketing strengths and opportunities
• Set a simple system to track your core copy assets so your progress doesn't get lost in the weeds

MODULE 2

Gettin' real with your real ideal

No avatars, no guessing games. We go beyond demographics and get to the emotional heart of your best-fit client—so your message makes them feel seen, understood, and ready to work with you.

You'll: 

• Surface the true motivations behind why people buy (or don't) so you help them connect the dots between what they want and what you have to offer
• Craft a "vision + villains" narrative that builds empathy and authority at the same time
• Write copy that sounds like it came from their own head to strengthen emotional resonance—the key driver behind any buying decision
• Create a robust Real Ideal Client Profile for specificity and emotional resonance with all your messaging

MODULE 3

The words that introduce you & hook 'em with heart

Craft your go-to language for showing up sharp and confident—in networking, social media, referral intros, and anywhere people ask, “So, what do you do?”

You'll: 

• Write a new or upleveled elevator pitch that gets people talking instead of head nodding
• Create a customer-centric intro that centers your expertise and solutions around your ideal person's needs
• Design a company overview for memorability and referability
• Optimize your LinkedIn profile and your website homepage with targeted client-attracting language 

MODULE 4

Stop scrolls & get clicks with critical one-liners

Short copy, big impact. These are the lines that hook attention, build desire, and move people to action. 

You'll: 

• Write homepage and hero headlines that make people lean in
• Refine or create from scratch your company and product taglines
• Craft calls-to-action that convert without sounding pushy
• Create your own swipe file of ready-to-go one-liners for use across all your channels

MODULE 5

Your messaging in motion

You've got your new words; it's time to use them! We're going to address the silent saboteurs—disorganization, your Inner Critic, and complicated technology—so your beautiful copy doesn't stay hidden in your back-office docs.

You'll: 

• Move your core copy from docs to the real world across different channels and client touchpoints
• Stay organized with these and other important brand assets so you don't waste hours digging around in files and folders
• Fix mental and technical friction so you experience more flow in your marketing

Your Investment + What you get

The words you write inside Core Copy pay you back every time you introduce yourself, send a follow-up, update your LinkedIn, share a post, or pitch a project. These are reusable assets that support your marketing for years.

Choose which option supports you best:

The Logistics

COURSE + STUDIO ACCESS: 

You get immediate access to the on-demand trainings, the Paraphrase Messaging Creation Studio, and the live Q&A calls for 6 months.

LIVE Q&A CALLS:

Twice monthly we hold a live call for real-time help with putting your Core Copy into play. Catch these calls on Thursdays at rotating times to accommodate different time zones. 

LIVE WORKSHOP: 

Your Real Ideal: Get Inside Your Client’s Head So Your Messaging Lands
– Dec 17 @ 1-3pm ET / 10am-12pm PT
In this two-hour workshop, you’ll learn how to shift out of your expert voice and into the language your clients actually use by spotting the real symptoms they feel day to day and translating them into clear, compelling messaging. Get a live demo of how to turn customer research and lived-language insights into stronger copy that feels natural, specific, and aligned with how people make decisions.

Can't make it to the calls or workshop?
No problem! These live events are recorded and available as part of your course access. And don't forget—you can still get personalized support even if you can't join live.

Support:

If you ever get stuck, you can always reach out in the program portal. You’re not doing this alone.