Here’s the sitch… 

You have an okay bio, a couple of paragraphs for your homepage collecting dust in a doc, a tagline you sorta kinda like…

Maybe your elevator pitch sounds rambly or robotic (too much ChattyG anyone?).

Maybe you’ve shifted gears and you have no idea how to shift your copy to reflect that.

When it’s time to introduce yourself, update your site, or write an offer?

You hesitate, rewrite, second-guess, or default to “helping people” language that’s definitely not helping sell people on why they should hire you.

Bottom line is you don’t have the words to explain what you’re doing clearly, confidently, and compellingly.   

👆 All this leads to lackluster results with your marketing—or marketing not happening, period. 

And all that is putting a real cramp in your sales and business growth. 🤔

What you need—what every business needs—is foundational language that communicates the basics about who you are, who you’re for, and why you are the best choice for your ideal people.

In marketing-speak it's your elevator pitch, bio, company intro, and critical one-liners like headlines, taglines, and CTAs.

These are the words you use all the time across all your communication channels—your website, social profiles and posts, emails, proposals, etc.—both written AND spoken. 

These words are your essential copy. 

Core Copy is how you get them.

– INTRODUCING – 

Core Copy

Get in motion with words that win attention, spark action, and bring in better-fit clients.

Core Copy is a messaging accelerator that combines live teaching, AI-powered writing tools, and real-time copy feedback to help you craft the words your business runs on—in weeks, not months. Through this you’ll develop:

• A sharp, flexible elevator pitch for emails, DMs, sales calls, and networking 
• A customer-centric “about” statement that makes your ideal people say, “I get it. This is what I’ve been looking for.” 
• A concise, relevant company or personal bio for your website, LinkedIn profile, podcasts, or press 
• Headlines and taglines that grab attention and clarify your value 
• Action-oriented CTAs that clearly and naturally move people to take the next step
• Key messages to highlight your distinction and keep your content on-brand

Core Copy is not an over bloated course with 80 hours of training videos covering every aspect of messaging and copywriting and a zillion templates and workbooks and swipe files. 

There are other comprehensive copywriting courses out there. They’re great. 

But these programs can quickly be overwhelming. It’s far too easy to get lost in the weeds, especially when by nature of being a course hand-holding is minimal.  

As the name implies, Core Copy is the essentials —for the basic, bare minimum (but certainly not boring!) words you need to get in motion and gain momentum with your marketing.

Who is Core Copy for?

Every business—whether product or service, B2B or B2C—needs to figure out their essential copy. However, Core Copy is designed for service-based businesses with a particular emphasis on copy that's designed to attract and convert clients. 

Core Copy is for you if:

• You’re a seasoned coach, consultant, creative, or service provider who wants to sharpen the way you show up so you attract more right-fit clients.
• You’re brand new and don’t know where to start to find your words.
• You’ve been in business for awhile, but your copy hasn’t caught up with your growth.

And definitely if you’ve been thinking…

… “I’ll reach out to them once I have my website/LinkedIn profile/fill-in-the-blank-marketing-material updated.”

… “I know I’m good at what I do, but I still don’t know how to explain it.”

… “I hate my bio and I don’t know how to fix it.”

… “My website sounds like five different people wrote it.”

Get copy that clicks—and sticks.

Because when you're clear, your people get it.

And when they get it, they buy.

What's Covered

MODULE 1

Messaging foundations that move money

We start with the frameworks that shape how you show up and sell—from your first post to your final pitch.

You'll: 

• Understand how messaging, copywriting, and marketing sync together to drive your client journey, and where things can go wrong so you avoid the pitfalls
• Learn the VIP Framework that makes all sales-focused copy come across as natural and aligned instead of stilted and emotionless
• Get clear on what assets to create now—and what can wait

You'll create: 

• A scorecard showing the strengths and gaps in your current messaging and marketing so you know where to focus efforts
• A checklist for your core copy assets to easily keep track of what you already have and what you're creating new

MODULE 2

Gettin' real with your real ideal

No avatars, no guessing games. We go beyond demographics and get to the emotional heart of your best-fit client—so your message makes them feel seen, understood, and ready to work with you.

You'll learn how to: 

• Surface the true motivations behind why people buy (or don't) so you help them connect the dots between what they want and what you have to offer
• Craft a "vision + villains" narrative that builds empathy and authority at the same time
• Write copy that sounds like it came from their own head to strengthen emotional resonance—the key driver behind any buying decision

You'll create: 

• A robust Real Ideal Client Profile you’ll actually use with 10+ surface-level symptoms, 10+ deeper pain points, problem statements from their perspective, 10+ outcome-based bullet points about what they get after working with you

MODULE 3

The words that introduce you & hook 'em with heart

Craft your go-to language for showing up sharp and confident—in networking, social media, referral intros, and anywhere people ask, “So, what do you do?”

You'll: 

• Write a new or upleveled elevator pitch that gets people talking instead of head nodding
• Create a customer-centric intro that centers your expertise and solutions around your ideal person's needs
• Design a personal bio and/or company overview for memorability and referability

You'll create: 

• a new elevator pitch
• a customer-centric intro, bio, and/or company overview
• a fresh LinkedIn headline and profile 

MODULE 4

Stop scrolls & get clicks with critical one-liners

Short copy, big impact. These are the lines that hook attention, build desire, and move people to action. We’ll make sure yours are doing their job.

You'll learn how to: 

• Write homepage and hero headlines that make people lean in
• Refine your company and product taglines—or create from scratch
• Craft calls-to-action that convert without sounding pushy

You'll create: 

• Your own swipe file of ready-to-go one-lingers for use across all your channels

MODULE 5

Your messaging in motion

When you've got your new words, it's time to use them! We're going to address the silent saboteurs—disorganization, your Inner Critic, and complicated technology—so your beautiful copy doesn't stay hidden in your back-office docs.

You'll learn: 

• Methods for moving your core copy from docs to the real world across different channels and client touchpoints
• How to stay organized with these and other important brand assets so you don't waste hours digging around in files and folders
• Strategies to fix mental and technical friction so you experience more flow in your marketing

You'll create: 

• Your Mini Mighty Messaging Kit so you're ready to go whenever you need to show up and speak up

The Logistics

LIVE SESSION DELIVERY: 

We are kicking off with live delivery of the course modules over a 5-week period starting May 13.

LIVE SESSION SCHEDULE:

Session #1: Tuesday, May 13 @ 4pm ET / 1pm PT
Session #2: Tuesday, May 20 @ 3pm ET / 11am PT
Session #3: Thursday, May 29 @ 1pm ET / 10am PT
Session #4: Tuesday, June 3 @ 4pm ET / 1pm PT
Session #5: Thursday, June 12 @ 1pm ET / 10am PT

All sessions will be 75-90 min to allow for Q&A time. 

Can't make it to all or any of the live sessions?
Everything will be recorded, edited, and uploaded to our community + course platform for anytime on-demand access. Catch up with replays; watch again as needed.

MONTHLY LIVE Q&A CALLS:

These begin after Session 5 on Tuesdays or Thursdays at rotating times to accommodate different time zones. Exact dates TBD. 

COURSE + STUDIO ACCESS: 

You'll have access to the on-demand trainings, the Paraphrase Messaging Creation Studio, and the live Q&A calls for 6 months.

Everything starts Tuesday, May 13 – Join us!

How long will it take to create your core copy?

Core Copy gives you the tools and structure to move quickly—if that’s your priority.

However, as with most courses, you will go at the pace that suits your capacity and style. 

Some people will attend all the live training sessions, do their "homework" each week, and have their copy in play at the end of the 5 weeks. 

Some people will binge-watch the on-demand recordings on 2x speed and bust out their core copy in a weekend.

Others will go slowly and take several months. 

I've included access to the Paraphrase Messaging Creation Studio precisely for the speed of messaging creation. With customized AI powering your efforts, you'll be delighted by how quickly you can get to publish-ready text—80% faster!

The monthly live Q&A calls are an important part of this course, especially for people who don't or can't complete their core copy within the 5 weeks of live training sessions.

I've coached and consulted with many dozens of business owners for years. I can spot mindset issues, indecision disguised as procrastination, and fears of visibility and rejection from a mile away. I know how to get people unstuck and making progress. 

Messaging needs to get out the door and in front of your people in order for you to know how well it's working. 

I strongly advise moving at speed, and we have put the conditions in place for you to move quickly. 

Ultimately your pace is determined by you—your priorities, goals, and your definition of "good enough" and "done."

Early bird price of $497 avail until 5/2. Regular price is $997.