Lead Magnet Launch
Get help with language and logistics for a powerful opt-in flow that builds a quality list (big or small) of people you’d love to work with
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Lead magnets, freebies, opt-ins…whatever you call them you know they can be an awesome way to demonstrate your expertise, provide value, and invite people onto your email list.
You're sold on that part and you have the content to create a solid resource people will gladly sign up to get…
It’s everything ELSE that goes with it—what to call it, the landing page, the thank you page, the welcome email, the emails that come after, and how the heck to put it all together between your website and your email marketing platform!—that has you stumped, overwhelmed, and/or frustrated.
Maybe you already have a great lead magnet except it’s not bringing you any LEADS. Like barely anyone is signing up for it and those who do are not the right people for you.
Maybe you’re running ads to this non-lead generating lead magnet and the money and time you’re spending to optimize and get your ad costs down feels like a pointless hamster wheel of effort.
Lead Magnet Launch is your ticket to develop and deploy a quality opt-in resource and email sequence that will attract ideal people and nurture them for deeper levels of engagement.
Through this on-demand masterclass series you’re going to:
- Understand the many types of lead magnets, figure out which format will work best for your content, and know how else you can use your lead magnet besides having people sign up to get it
- Create or modify the lead magnet you’ve started so it’s one people actually want
- Come up with a catchy title and write a compelling description so people immediately understand the value which will have more people opting in (must-meet goal numero uno if you're running ads)
- Learn how to set up a friction-free opt-in form and landing page that doesn't accidentally turn off or turn away quality leads before they land on your list
- Know what to put on a thank-you/access page and if you need an in-between confirmation page (and if you do, what to put on that page)
- Learn what to write for a solid welcome email and the series of emails that follow (nurture sequence)
AND…
You'll get insight into the tech involved with putting everything together—lead magnet to email nurture sequence (often referred to as “top of the funnel”) between your website and email marketing platform.
☝️ The tech might be the part that trips people up the most, and I’ve got a roadmap for you of what to create when and how it all fits together.
Lead Magnet Launch covers the nuts & bolts of copy, content, structure, and tech for a high-converting freebie that can help you build a quality list of any size (size DOES NOT matter when it comes to success with turning subscribers into buyers).
What's Covered
MODULE 1: A Resource Worth Getting
- How to identify what makes for a great lead magnet and what will make the one you've got better
- Messaging, messaging, messaging — what to call your lead magnet (titles and subtitles are SUPER important) and say about it (bullet points that hit true!)
MODULE 2: Easy Opt-in Process
- Copy and layout for a high-converting landing page, confirmation, and thank you pages
- Best practices for mobile
MODULE 3: The Nurture
- Content structure for your welcome email and nurture sequence
- Best practices for email marketing
MODULE 4: The Tech
- Putting it all together between web pages, email marketing software (i.e. ConvertKit, Kajabi, MailChimp, etc.), tagging, and automation
Plus, you get these important resources:
LML Prep Sheet to ensure you have your bases covered and don't miss any important conversion components
LML Description for Opt-in Page (and Elsewhere) so you know what to write and how to organize the info so people want to sign up
LML Opt-in Page Template so you know how to lay out the copy elements
Lead Magnet Blueprint (my guide of what components to build when for maximum efficiency)
Swipe files for real-world copy and layout inspiration
About Lisa
Hi! I'm Lisa. As a copywriter and designer with 20+ years of entrepreneurial experience, I help service-based professionals look, sound, and sell like the high-value experts they are.
I primarily work with coaches, consultants, and creatives who are in mid-career transition, either out of corporate into entrepreneurship or making a pivot in their business. They’ve accumulated a lot of expertise and lived experience, but because they’re doing something new, their confidence is often low. This leads to a tendency to undercharge or work for free in order to “gain experience”—even when they’ve already proven themselves to be highly competent, committed professionals many times over.
In helping them define their brand positioning and messaging, my clients get clear about the real value of their work and become totally sold on their own offers (amazing how many people try to sell without truly believing in what they’re selling).
Once that happens, it’s magic! With words to communicate clearly and consistently combined with a solid belief in the awesomeness of what they’re doing, my clients easily attract people who are a match for their offers and happy to pay the fees they deserve. Ultimately this leads to ever increasing levels of joy and income in their businesses.
Is Lead Magnet Launch for you?
Yes, this course is for you if…
- You have a pretty solid idea for you lead magnet.
- If you have a lead magnet, but it’s either not set up for access yet, or it IS and you’re not getting any bites.
- You’re running ads to a lead magnet and it’s not converting—for sure get in here!
- Your goal isn't about building a big email list; rather you're looking for a way to gather people who might be interested in working with you and have a way to build rapport and stay in touch.
- You have someone on your team (like a VA or designer) who’s ready to help you put everything together, but needs some direction and you don’t know where to start or have the time to micro-manage the process.
- You don’t need a lead magnet for yourself, but you’re helping your clients with theirs—LML will be great for you!
