If you’ve been working harder than ever—posting, networking, tweaking your offers—and revenue still feels unpredictable, you’re not imagining it.

The ground really has shifted.

Buyers are skeptical, taking longer to decide, and quicker to say no. AI has flooded the airwaves with formulaic content, making even strong voices blur into the background. If your positioning isn’t sharp enough, you get lumped in with everyone else, no matter how good you are at what you do.

The result: more effort, less return.

Leads slip away. Sales cycles drag. And the clients you should be working with end up hiring someone who looks more on top of their game, even if they’re less skilled.

It doesn’t have to go down like that.

There’s a simpler rhythm—one that makes every word, every offer, and every touchpoint pull its weight. A system that compounds instead of resets.

That’s what I’ll show you inside Messaging That Sells, a free 90-minute masterclass for service providers who want consistent, predictable sales without last-minute scrambles and reinventing the wheel with every new opportunity.

Here’s a taste of what we’ll cover:

• The three subtle forces working against every service provider right now and why they make your marketing feel like pushing uphill.
• Why most outreach fizzles after one message and the shift that turns “just checking in” into conversations that convert.
• The hidden trap baked into most offers that makes them harder to sell even when your work is excellent.
• How you’ve been putting all the pressure on the sales call (without realizing it) and what to do earlier so prospects arrive already leaning yes.
• Why your current marketing efforts are creating "performance art" instead of pipeline, and how to pivot to truly strategic visibility.
• How to ensure your unique value isn't commoditized in a rapidly changing landscape.

To get the most out of this class… 

• If you’re on the front lines with your clients, struggling to find time for consistent marketing, and juggling the other obligations in your business, this masterclass is for you. 
• What I’m teaching in the class is for consultants, subject matter experts, coaches, and creatives selling SERVICES. This is not about selling courses, books, or digital products.
• This masterclass will run about 90 minutes. We have a lot of ground to cover and there will be time for Q&A. 
• We will not be sending out a mass email with a recording after the masterclass. However, we’re happy to provide a replay link upon request.

If you’re ready to protect your relevance, keep your pipeline warm, and generate revenue you can count on, especially in a time of market transition, this masterclass is your next step.

“I am in such awe of your knowledge and skills at communicating so clearly.  Well done on this masterclass! It was a newly presented way from others, rich in content, and your genius was in communicating these ideas in a condensely packed way. You rock Lisa!” – S.C.

“What stuck out to me was the ‘Bento box’ vs. ‘buffet’ — makes total sense, but I’d never thought of it that way. Especially when I’m one of those people who just love to write, or think about content in general... and I want to do it all. Another ‘uh-oh, I have been seen’ moment was ‘what part of my service could I package tomorrow as an entry point?’” – D.B.

“Thanks, Lisa! Great information and insight, as usual!” – T.T.

“I thoroughly enjoyed your session today. It created so many new pathways in my brain about winning and maintaining clients for my business. Looking forward to taking action on it today! ” – T.D.

“Good to see you again! This has been a wonderful presentation and learned quite a bit. I'll be in touch.” – D.B.

“I'm so glad that I gave it a second watch (and I think a 3rd & 4th watch in some places!) because I had a couple of important realizations: Where I'm closest to the money is getting in touch with the clients I haven't seen for a while. I do from time to time reach out to clients to see how they're doing, but I imagine if I did that consistently, it would bring a lot of positive results!” – K.V.