– FREE LIVE MASTERCLASS –
Brilliant, Experienced, and Still Underbooked?
Fix the Sneaky Messaging Mistakes Keeping You in the Admired-but-Unhired Zone
Tues, April 8th @ 12pm EST/ 9am PST*
Brilliant, Talented, and Still Underbooked?
The Sneaky Messaging Mistakes
Keeping Experts in the Admired-but-Unhired Zone
You’re great at what you do. You share content, post consistently (okay, mostly), and regularly receive glowing comments like "This is gold!" or "Exactly what I needed!"
There's just one teensy problem:
Those comments aren’t turning into clients or cash—and it's driving you crazy.
You like seeing all those fire and heart emojis on your content, but you’d rather see your calendar booked with sales calls and new client kick-off sessions.
It’s exhausting, confusing, and frankly, frustrating—because you're way too smart and talented for your marketing to feel this hard.
In this practical, straight-talk masterclass, we'll unpack the subtle yet crucial messaging and marketing mistakes you're probably making right now.
We'll pinpoint exactly why these mistakes happen and—most importantly—what you can do to start fixing them without adding more marketing stress to your plate.
You’ll walk away knowing:
- Why your audience loves your content but still hesitates to reach out.
- The costs to your business beyond missed clients and how to correct for them
- The specific shifts that immediately make your message clearer, simpler, and more compelling—without watering down your intelligence or authenticity.
- The underlying beliefs and behaviors so you can start to get to the root of the problem.
Plus, I’ll reveal the hidden revenue goldmine service providers often overlook when launching new services and offers.
It's not about doing more marketing.
It's about messaging smarter, clearer, and with greater precision—so the right people finally realize exactly why you're the one they've been waiting for.
If you're ready to move from admired to hired so you can build a business that feels simpler, clearer, and genuinely profitable, you don’t want to miss this.
*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no recording for later viewing. By attending you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist.
Register now and you'll get:
- Your space reserved for this one-hour masterclass.
- A Funnel Audit + Action Session (15 mins) — Get a laser-focused 1:1 call with Lisa to review your offer and funnel structure to gameplan your next steps for appeal and optimization. No cost and no pitch.
- The Content + Client Conversion Roadmap — Use this resource to understand the emotional states of the buyer's journey, know what marketing materials are most useful at each stage, and understand what types of activities and collateral are necessary for a high-converting funnel. It's my gift to you with class registration.
Hi! I'm Lisa Mullis –
As a strategic brand coach and copywriter, I help service-based professionals clarify their messaging and streamline their marketing so they work with better clients, regain their time and focus, and take home more money.
During 11 years as founder and creative director for a full service design studio, I witnessed many of our clients struggle with the copy for the websites and other marketing collateral my team was creating. Armed with my journalism degree and a penchant for creative writing, I began helping clients find the clarity and language they needed to sell their services.
Today, through Paraphrase Communications, I combine 23+ years of messaging, marketing, and small business acumen with a team of tech specialists to help coaches, consultants, and creatives build their businesses. By ensuring their messaging becomes a compelling and authentic force, they win with their words—better clients, bigger projects, and broader impact—online and in real life.
