If you’re an established service provider—a coach, consultant, or creative professional—you’re probably familiar with the challenge of attending to current clients and projects while trying to land new ones. This balance is tough for many owner-operators and often leads to doing the hurchy-lurchy—starting and stopping your marketing efforts—which, spoiler alert, is a surefire way to kill your momentum and murder your cash flow.

Discover steady-state marketing and what’s needed for a simple, sustainable system for continuous outreach that keeps your pipeline pumping and your cashflow predictable…

…Even—and most especially—during your busiest times.

…Even if you're certain you hate marketing or you're convinced you're a terrible writer.

Even better?

You can do this all in a way that fits your style without feeling awkward, disruptive, pushy or any of those things that put the ‘ick’ in outreach.

Say goodbye to scrambling for clients when the work dries up and hello to consistent, low-stress marketing that fits your business and life.

What we'll cover:

• The six pitfalls of marketing as a service-based business so you can know exactly what’s tripping you up and what to do about it.
• The principles of steady-state marketing that hold true so even when tools and tactics change, you can always be marketing in a way that serves your business model and style.
• Practical ways to leverage your time and brain so you’re growing your thought leadership, nurturing relationships, and staying on people’s radar while serving your clients.
• The surprisingly simple yet game-changing way to make outreach and follow-up feel natural, generous, and even enjoyable—and it doesn’t require special software, skills, or hours of effort.

This webinar is definitely for you if you’re:

An owner-operator service provider—you're deeply involved with your clients and also the primary driver for new business development—juggling it all without a dedicated sales team or marketing agency.

Often stuck in the start-stop marketing cycle because you get busy and overwhelmed.

Growing an audience but then not sure what to do with them.

Feeling the strain of producing original content for marketing purposes when you can’t see evidence that you’re getting any ROI on your efforts.

Every moment you continue with inconsistent marketing is a missed opportunity. The longer you wait, the more challenging it becomes to revive stagnant leads and warm up a cold audience. Set yourself up for sustained success in 2025.

*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no recording for later viewing. By attending you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist.