– FREE LIVE MASTERCLASS –
Mistakes and Must-haves of Marketing Funnels for Service Providers
Plug the leaks to optimize your potential for conversion and revenue with right-fit clients
Tues, July 9th @ 12pm EST/ 9am PST*
Whether the end goal is to have someone book a discovery call, buy a course or membership, or enroll in a program, your potential client’s journey through your marketing funnel can be fraught with peril or full of profit depending on how you have it set up.
A well-constructed funnel can naturally and ethically attract great leads and move someone from initial interest to paid investment. It also increases your potential for profitable projects, streamlines workflows that require less of your involvement and oversight, and leverages assets you worked hard to create.
There are no “secrets” about high-performing marketing funnels. No magic bullets or special software.
Rather, this 60-min workshop will dive into the often-overlooked yet critical components that make for any successful marketing funnel, whether you’re running paid traffic or relying on organic search and whether you’re serving clients by the handful or hundreds.
You’ll leave knowing:
...how well a simple marketing funnel can work for service providersÂ
...the biggest misconception about marketing funnels for low-ticket offers
...what’s involved with testing and tracking so you can spot red flags and efficiently course-correctÂ
...the metrics matter the most so you can set realistic goals for conversion and budget any ad spend accordinglyÂ
...what to do before you ever consider running paid adsÂ
...where to look for the snags and drop-offs in your funnel so you can maximize its potential to improve your profit margin, and ensure your funnel truly reflects the way you like to do business
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*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no recording for later viewing. By attending you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist.
Register now and you'll get:
- Your space reserved for this one-hour masterclass.
- A Funnel Audit + Action Session (15 mins) — Get a laser-focused 1:1 call with Lisa to review your offer and funnel structure to gameplan your next steps for appeal and optimization. No cost and no pitch.
- The Content + Client Conversion Roadmap — Use this resource to understand the emotional states of the buyer's journey, know what marketing materials are most useful at each stage, and understand what types of activities and collateral are necessary for a high-converting funnel. It's my gift to you with class registration.
Hi! I'm Lisa Mullis –
As a strategic brand coach and copywriter, I help service-based professionals clarify their messaging and streamline their marketing so they work with better clients, regain their time and focus, and take home more money.
During 11 years as founder and creative director for a full service design studio, I witnessed many of our clients struggle with the copy for the websites and other marketing collateral my team was creating. Armed with my journalism degree and a penchant for creative writing, I began helping clients find the clarity and language they needed to sell their services.
Today, through Paraphrase Communications, I combine 23+ years of messaging, marketing, and small business acumen with a team of tech specialists to help coaches, consultants, and creatives build their businesses. By ensuring their messaging becomes a compelling and authentic force, they win with their words—better clients, bigger projects, and broader impact—online and in real life.
