– FREE LIVE MASTERCLASS –
Messaging to Multiple Audiences
Best practices for clear communication when you have complexity and cross-overÂ
Tuesday, August 27th @ 12pm EST/ 9am PST*
Are you marketing a service to more than one type of client or customer?
Do you have different services for different target markets?
Or are you marketing to more than one decision-maker in the buying process (i.e. a marketing manager as well as the CMO)?
It can all make for a mess of messaging across channels when you're not clear about who needs to know what and when and how.
In this masterclass we’ll explore strategies to streamline your communications to build stronger rapport and resonance with your prospects that will lead to increased engagement and sales.
You’ll learn:
- tips to tighten up the message to market match for improved conversion
- how to speak to more than one audience at the same time while being clear about what’s on offer for them (and feel clear yourself)
- how to make each audience feel seen and heard
- what to do when you’re marketing the same services/programs to different audiences or you have clients who move between your different streams of business
- where to start to have a differentiated marketing plan from the get-go
*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no recording for later viewing. By attending you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist.
Register now and you'll get:
- Your space reserved for this one-hour masterclass.
- A Messaging Audit + Action Session (15 mins) — Get a laser-focused 1:1 call with Lisa to review your messaging and gameplan your next steps for appeal and optimization with your different audiences. No cost and no pitch.
- The Real Ideal Client Discovery Guide — Use this guide to identify your ideal clients' motivations, aspirations, and priorities so you can craft messaging that resonates with your specific audiences. The Real Ideal is an exercise I have all clients go through and it's my gift to you.
Hi! I'm Lisa Mullis –
As a strategic brand coach and copywriter, I help service-based professionals clarify their messaging and streamline their marketing so they work with better clients, regain their time and focus, and take home more money.
During 11 years as founder and creative director for a full service design studio, I witnessed many of our clients struggle with the copy for the websites and other marketing collateral my team was creating. Armed with my journalism degree and a penchant for creative writing, I began helping clients find the clarity and language they needed to sell their services.
Today, through Paraphrase Communications, I combine 23+ years of messaging, marketing, and small business acumen with a team of tech specialists to help coaches, consultants, and creatives build their businesses. By ensuring their messaging becomes a compelling and authentic force, they win with their words—better clients, bigger projects, and broader impact—online and in real life.
