EPISODE LISTING

** All 28 episodes are now available to watch any time at your own pace with a Lifetime Access Pass ($59)*

DAY 1: VISION + VALUES

Terra Bohlmann // business coach (US)

• Business map framework to provide structure and strategy getting into steps that are commonly missed when people are new in business and then create problems down the road
• Know where everything you’re doing fits
• Applicable to any stage in business 

Kerstin Martin // Squarespace specialist & online educator (US)

• Personal story of entrepreneurship after 3 decades in corporate
• Walk before running; allowing the space to gain competency
• The mental difference between 1:1 services and 1:many programs
• Advice for first starting out or making a pivot

Carole Copeland Thomas // speaker, trainer & business coach (US)

• The two things you need to be sustainable in business
• Tips for ensuring you remain relevant to decision-makers
• A simple way to make your messaging more resonate with an ethnically diverse audience
• Why marketing across generations matters

Terri Trespicio // speaker, writer, & brand advisor (US)

• Passion and positioning
• What’s wrong leading with your assets
• How to handle having multiple passions
• The three different things you can focus your positioning around
• the most effective way to clarify your unique perspective, build thought leadership, and develop your branding

DAY 2: VOICE

Ashlyn Carter // conversion copywriter & marketing strategist (US)

• Brand voice and why it’s important 
• Practical tips for developing your brand voice
• How to capture the voice of the customer
• Ways to make writing easier
• I vs. we and first person vs. third person in copy

Tarzan Kay // launch strategist & online educator (Canada)

• Finding your voice
• The power of consistency and showing up and stepping into your power
• One of the bravest things you can do in business
• How to bring all the positive aspects of celebrity into your business
• Listening to your body and your heart when making decisions
• Very practical no-cost way to upgrade how people perceive you when you’re interacting

Pam Obasa // messaging & business coach (UK)

• How to come up with stories that sell
• Where to fit stories into your messaging
• What the customer journey or buyer’s journey looks like
• Why having a sales system is so critical no matter what your business is like
• How to set up your high-ticket offers

DAY 3: MESSAGING (VISUAL + VERBAL)

Gigi Davarashvili // branding specialist (UK)

• Moving from undercharging to pricing that feels good
• Value-based pricing
• Conversion—what they are and why it’s important
• 7 principles to improve the conversion rate of your website

Nela Dunato // author, speaker, & branding specialist (Croatia)

• What is branding?
• What it means to have a human-centered brand
• The unique advantage we have as small businesses
• Where does visual identity fit into the picture
• Two tips to get started with your logo and visual identity

Adam Fairhead // author, messaging & branding (US/UK)

• How to find your audience and what they want to hear from you
• Strategies for understanding your audience better and what they want to hear from you
• Do you lead with problem or vision?
• How proof of impact factors in, especially if you’re new in business or new to whatever you’re doing now.

DAY 4: AUDIENCE

Nathalia Copeland // FB ads strategist & business coach (US)

• Market to message match
• Reiterating quickly
• The customer journey and how to create content
• When transitioning, go with what you know
• Importance of boundaries when delivering services

Bobby Klinck // attorney & business strategist (US)

• The best way to get involved with a community
• Where to start if you want to cultivate your own community
• The process for developing an engaged audience—easier than you think
• The surprising ingredient that’s often missing when nurturing professional relationships
• How to be you in your communications and the impacts of that
• Why to love your unsubscribes

Robert Middleton // marketing & business coach (US)

• Conversation before content
• Continual outreach to build relationships
• Marketing syntax
• Write fast, edit later
• Biggest mindset blocks
• How to maximize LinkedIn

DAY 5: CONTENT + VISIBILITY

Ilise Benun // speaker, author & marketing & business coach (US)

• The number one marketing strategy that has stood the test of time 
• The best place to find your prospects
• How to build your confidence for doing outreach
• What you need to do BEFORE you bring up the subject of money
• How to bring up the topic of money
• Tips for having the sales and money conversation—what to say when you ask for their budget
• Tips for negotiating during the money conversation

Gigi Rosenberg // artist, author & public speaking coach (US)

• How to craft an elevator pitch
• How to make it feel natural
• Ways to improve presentations
• Where stories fit in
• How to connect with the audience
• Tips for presenting online (i.e. video calls, webinars, group meetings) so you come across as the expert you really are

Linda Ugelow // author, performer & public speaking coach (US/Hungary)

• The difference between managing fear and dissolving fear
• How to dissolve fear
• 2 techniques for calming anxiety when in a networking situation
• How to connect with your audience when you’re behind a screen and can’t see them

DAY 6: SELLING CONVERSATIONS

Sophia Arthur // launch copywriter (Australia)

• The big mindshift about selling that will remove the ickiness and dread
• How to spot the hidden blocks that are causing friction for you and your prospect
• Common mistakes with sales pages and sales conversations and how to fix them
• What your pricing says about the value of what you have to offer
• A practical way to approach pricing for your high-end offer

Merel Kriegsman // Women’s Wealth Advocate (Canada)

• How to offer high-end
• What to do when first starting out and needing testimonials
• What you have to do to be prepared to charge fees comparable to the value you provide
• What people who pay for high-end services REALLY want
• Where to find high-end clients
• The truth about offering high-end services
• How your pricing affects your positioning

Satya Purna // business strategist & mindset coach (Singapore)

• How to prep for the sales conversation
• What you absolutely need to do to be successful selling
• A practical strategy for dealing with a lack of confidence in sales
• What are three categories of limiting beliefs and how to start unraveling those
• The real reason behind client objections and how to minimize those
• Finding alignment between your vision and your price

Pilar Raigon // sales team leader (Thailand)

• How to look at sales differently
• Getting into the right mindset
• Step-by-step process for a heart-centered sales conversation
• The key areas people often overlook
• How to connect your service to your prospects particular situation
• The best way to do follow up after a sales convo
• The sensitive moment of objections
• What objections really are
• Why to never discount

DAY 7: SYSTEMS + SELF-CARE

Laura Albers // mental health therapist & wellness coach (US)

• Why we don’t do self-care
• What self-care encompasses
• How to create space in our schedule and lives for self-care
• 3 strategies for saying no without the guilt
• 2 ways to stay connected to your priorities and goals throughout the week

Julia Haitzmann // growth hacker (US)

• A step-by-step walk-through from initial introduction to a sales conversation
• An easy and refreshing way to start a conversation online and in person
• How to bring authority to the selling process
• A unique and helpful way to introduce yourself and be seen as an expert
• How to turn around an awkward conversation with a prospect
• How to avoid the sales conversations falling flat
• Tips for presenting proposals

Gina Horkey // VA agency owner & online educator (US)

• Two tried-and-true strategies for generating more connections that can lead to clients and referrals
• The number one thing to spend your time on, especially when you’re new in business
• How to do follow up and make it painless
• Tips for managing your mind during a transition from corporate into entrepreneurship or making any big change in your professional life
• When you’re ready to bring in support, what to look for

Sage Polaris // launch copywriter & business coach (US)

• A different way of looking at and setting boundaries
• Integration practices to create more space in your business
• Where and how to create support 
• Essential tools and systems for someone getting started in business
• How to guarantee time off for yourself

DAY 8: MINDSET

Fernanda Lind // mindset coach (Sweden/Spain)

• 3 step process for changing limiting beliefs
• How long does it take for the brain to change
• How to handle making mistakes
• What the lower brain is telling you and how to move beyond it to connect at a deeper level
• A different way of viewing the sales conversation and what question to ask

Peleg Top // artist & business coach (US)

• What abundance is
• How scarcity mindset shows up in pricing and selling
• How to shift into abundance 
• What abundance really means
• What’s underneath most people’s money issues
• A powerful framework for making decisions from the heart
• What creative high growth is and where to start 

Mai-kee Tsang // launch strategist & podcast PR expert (UK)

• Being expert first requires a decision to say you are, then to do the new thing over and over again, and to not forget all your previous experience 
• 5 levels of courage and how this impacts your expertise
• Value-driven visibility—how to do it and what it means
• The two things necessary to any successful outreach you do

Hank + Nicole Van Der Merwe // speakers, business leadership & self-mastery coaches (Australia)

• 4 reasons people fail at selling
• The easiest way to manage your emotions
• The one thing you need as the cornerstone of everything you do
• How to create support when you’re an army of one
• The fastest way to step into leadership in your business
• Quick tips for getting back into high energy when something’s derailed you

Want a sneek peek?

Check out our Facebook Live Recaps that highlight the interviews and share how to get the most out of the series!

Series Recap Part 1

Series Recap Part 2

Ways to watch

For every episode you can either:

• Watch the video in original format—nearly all are about 30 minutes though a few are longer because we were in the middle of some juicy nuggets that were too good to cut.
• Listen to the audio-only version—for my podcast/audiobook-loving folks out there!
• Watch on ‘speed control’—there’s a little gear icon in the bottom right corner of the video that lets you speed up (or slow down) the video playback. So if we’re talkin’ too slow for ya, you can hurry us up at your discretion.