highlights
- Moving from undercharging to pricing that feels good
- Value-based pricing
- Conversion—what it really means and why it’s important
- 7 principles to improve the conversion rate of your website

Yevgeniya Davarashvili, more well-known as Gigi, is a brand strategist and web designer with conversion and marketing in mind. She's the owner of One6Creative – a conversion-led design agency that provides creative and strategic solutions for small business and creative entrepreneurs who don't want to play small anymore. She's also the host of the Create Connect Convert podcast, a marketing show for creative businesses and entrepreneurs, that teaches how to create a brand that leaves lasting impressions, how to connect with your ideal audience on a deeper level, and how to convert your followers into raving fans. Outside of design, marketing and conversion, Gigi loves to travel and discover the world's quirkiest places and never says no to a puppy hug.

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