highlights
- Why conversation before content
- What to stay focused on
- Marketing syntax
- Write fast, edit later
- Biggest mindset blocks
- How best to use LinkedIn
Robert Middleton has been helping self-employed professionals market their services since 1984. He is the author of the online bestseller, The InfoGuru Marketing Manual, which launched the whole industry of coaches and consultants who help self-employed people with their marketing. Robert has been online since 1996 and has published his weekly email newsletter, The Fearless Marketer, for 22 years.
Robert emphasizes that everyone's marketing needs to be Relevant, Interesting, and Authentic. And perhaps the most important concept to getting new clients is: ASK TO PLAY!
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