LIVE * MASTERCLASS SERIES
OfferCraft
An interactive, do-it-together workshop to get your offer copy structured, drafted, and primed for conversion
October 8th, 2024 + October 17th, 2024
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What we'll do:
- Identify and draft the language for the core components of your offer
- Learn a repeatable process to go from an idea to sales copy
- Go over best practices for presenting offers in a variety of formats (i.e. sales page, proposal, pitch deck)
- Increase your clarity and confidence so you can sell more effectively
How it happens:
- Two live group sessions (both will be recorded with same-day replays available):
- Tuesday, October 8th @ 12pm -2pm ET
- Thursday, October 17th @ 12pm - 2pm ET
- One private call with Lisa to review your offer progress and identify next steps (early enrollment bonus; only 10 spots available)
- The OfferCraft Playbook with our writing exercises and templates
- Forever access to the recordings
About Lisa
Hi! I'm Lisa. As a copywriter and designer with 20+ years of entrepreneurial experience, I help service-based professionals look, sound, and sell like the high-value experts they are.
I primarily work with coaches, consultants, and creatives who are in mid-career transition, either out of corporate into entrepreneurship or making a pivot in their business. They’ve accumulated a lot of expertise and lived experience, but because they’re doing something new, their confidence is often low. This leads to a tendency to undercharge or work for free in order to “gain experience”—even when they’ve already proven themselves to be highly competent, committed professionals many times over.
In helping them define their brand positioning and messaging, my clients get clear about the real value of their work and become totally sold on their own offers (amazing how many people try to sell without truly believing in what they’re selling).
Once that happens, it’s magic! With words to communicate clearly and consistently combined with a solid belief in the awesomeness of what they’re doing, my clients easily attract people who are a match for their offers and happy to pay the fees they deserve. Ultimately this leads to ever increasing levels of joy and income in their businesses.
