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Copy Camp for Homepages

Learn how to create a heart-centered homepage (or single-page website) that clearly communicates warmth, credibility, and value to your ideal clients.

Through this course you'll learn…

  • what critical components to include on your homepage, which ones are optional, and where they all should go
  • how to quickly convey credibility and build trust so people feel comfortable taking action, even if they are coming to your website for the first time and don’t know you at all
  • how to make a case for the importance of your offers so your ideal client can connect your outcomes with their priorities
  • top ways to communicate your impact so people understand what’s in it for them
  • how to let people know they’re in the right place so they hang out for a bit on your homepage and read through the content
  • simple ways to avoid and reduce visual and technical friction that makes it unnecessarily difficult for people to engage with your content and take the next step
  • design tips for the non-designer to make a good first impression and present yourself as a professional instead of a fly-by-night dandy hodge-podging an online presence
  • what parts of the website to focus on for maximum impact when you’re limited on time and budget
  • what to look for when choosing a website platform that will be a good match for your type of business so you don’t waste money on software and tools you don’t need or are
    overly complicated to use

Everything we dive into is applicable regardless of what website platform you're using or whether your website is finished or not even started.

Click YES to add this to your order now for just $67. (This special price is only available here and now.)

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Copy Camp For Headlines

Learn How to Write Great Headlines, Titles, and Subject Lines to Up Your Opens, Get More Opt-Ins, and Amp Your Offers

During Copy Camp For Headlines you'll learn things like…

  • the biggest mistake you can make with your content and what to do instead
  • how to come up with the core elements of any great one-liner so writing them becomes a no-brainer
  •  the easiest way to get the biggest 'aha' from your reader in 10 words or less
  • formatting and design tricks that increase readability and clickability
  • how to modify your one-liners for different uses such as your website, for a social post, an ad, etc. 

Plus…

Bonus #1: Real-world examples

  • see the copywriting techniques in action!

Bonus #2: Fail-safe fill-in-the-blank templates

  • use what you learned right away!

If after you've used this product you are not completely satisfied, I will issue you a full refund. 

The order process is fully encrypted for a 100% secure transaction.

WHAT PEOPLE ARE SAYING

Loved today's session, it's so what I needed to hear. About specificity and simplicity. About clarity and benefits. Thank you Lisa

I'm really enjoying re-watching all the videos. They're really helping me understand where I have gone wrong, especially on my homepage. Today I'm going to work on creating some benefit/outcome burritos!

Lisa and team, thank you so much for [an] info-packed week! I have pages of notes and looking forward to joining CAA for a much deeper dive into all things copy!!