A professional evaluation of your marketing funnel from lead attraction (ads, lead magnet, etc.) to conversion event (sales call or online purchase) across four main areas: 1) messaging, 2) design, 3) user experience, and 4) conversions. If it appears audience or positioning is at issue, then a brief competitive analysis will be conducted as well.

At the end of the MTM Audit + Strategy you will know what to:

• amplify that's already working well
• optimize that should be working better
• fix that's causing prospect drop-off and inefficiencies undercutting profit and workflow

We'll also help you identify your readiness and resources to implement changes so you can better plan for your success.

You'll gain clarity on: 

Exactly where the leaks are that are costing you conversions and identify potential stop-gap measures.

What it will take to correct and optimize your funnel so you can plan accordingly.

What assets you have that you can build upon and what to let go so you can spend your time and energy wisely.

This service includes:

• desktop research and materials review
• analysis and recommendations summarized in a digital report
• a 45-min private strategy session with Lisa to review findings, answer questions, and plan for next steps. 

[ PLEASE NOTE: If you choose to continue working with Paraphrase Communications beyond the MTM Audit + Strategy, you will receive a $500 credit, or 100% of this audit fee, towards any other services priced at or greater than $500 USD.  

The service does not include creation of new messaging, the design or update of your website or marketing collateral, social media planning, or copywriting. However, we can discuss your options for our support with these services should they be part of your recommendations. ]