– FREE LIVE SESSION –
Sliver + Sell Seminar
How to Package, Position, and Profit From Just One Piece of Your Expertise
Friday, January 27 @ 12-2pm EST/ 9-11am PST
Please note, when you register for this event, you'll be added to Lisa's and Michael's respective email lists—you know how this works. 😀 We think you'll enjoy and get a lot of the content we both share on messaging, marketing, and entrepreneurship. And of course you always have the option to unsubscribe.
Most people are challenged by two things when it comes to offers: 1) how to create an attractive offer for ideal clients and 2) how to package and sell it for an easier ‘yes.’
This seminar will cover both so that you can leverage your expertise into an offer or resource that helps you attract better-fit clients, earn more revenue, and does a better job leading people into deeper levels of engagement.
During this live 2-hour seminar you're going to learn:
- ✨ proven frameworks for breaking up an existing offer into an entry level offer or info product (the “sliver”) that’s a no-brainer for your prospects
- ✨ how to think about the timing of the transformation for your prospect and where your sliver offer fits into the overall picture of how you can help them
- ✨ basics for crafting a narrative for excellence and avoiding aspirational ideas for packaging and presenting your offer in different contexts
- ✨ how to convey the full value of your offer so people really understand what they’re getting, emotionally connect with it, and are better able to see it as a “must-have”
- ✨ tips on pricing your offer in a way that honors your expertise and hard work and also feels accessible to your prospective clients
This is for business owners, coaches, and consultants who…
…have a great offer but no on-ramp for their clients to get a taste of their expertise.
…who are already selling services at a higher price point $5k+ but lack a low-level “entry” offer.
…have an idea for a new offer and are looking for some creative inspiration for how to package it.
…want to create another revenue stream with an offer that is easy to say yes to.
Your hosts and educators:
Lisa Mullis, brand messaging strategist + copywriter/designer
With 20+ years of entrepreneurship in marketing communications, Lisa has written and designed A LOT of sales copy—for clients and for her own businesses. With her logical process to help people clarify and organize their ideas, people come to understand the value of their offer, find the language to present and promote them, and feel more confident in their efforts to sell.
Michael Roderick, referability expert
Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.
