Sophia Arthur is an Australian copywriter, speaker and launch strategist who helps wellness entrepreneurs make more money online. She does this by crafting sales pages and emails that highlight your true superpowers to transform lives, and encourage more people to say ‘hell yes!’.

Sophia firmly believes the ‘transformation is in the transaction’ and she’s continually surprised by how many business owners undersell themselves, even after decades of training, experience and phenomenal testimonials. That's why it’s become her mission to change the way wellness entrepreneurs see selling and take it from 'ick' to 'incredible’ so they can show up and serve their audience at a much higher level.