Would you like to attract the right people, increase your prices, and become the go-to expert in your niche?
Imagine perfect-for-you prospects who already know why you're perfect for them… before you even talk to them.
This is totally possible when you know exactly HOW and WHERE to leverage your brand's Star Power (aka brand positioning).
INTRODUCING
Show Up & Stand Out
BRAND POSITIONING TOOLKIT
Leverage Your Brand's Star Power to Attract Ideal Clients, Amp Up Your Value, and Be the Clear Choice
The fact is… Messaging matters.
It's everything.
You can be awesome at what you do, but if you're not conveying what makes your work distinct and valuable throughout all your marketing materials, you'll:
- remain virtually (and I mean that literally) invisible and drown in the noise
- get lumped with the masses, with folks who have far less experience than you
- be passed over by prospects whom you know are a great match and you could really help
- nearly always have to compete on price since that's the only point of differentiation someone understands about you
- have to defend your fees because your prospect can't understand why you charge what you do
- bust your butt doing all the "right things" but still miss the mark with your outreach
- keep overexplaining in an attempt to connect the dots for someone and totally confuse and lose them—not to mention tank your confidence
- never be perceived as having the level of expertise and experience you truly do
When you showcase your brand's Star Power in high-impact areas of your marketing people will immediately understand your value and expertise.
It's one thing to know your brand's Star Power.
It's another thing to actually use it, and with maximum effect.
I created this Toolkit specifically for coaches, consultants, and educators who are tired of being invisible and are ready to be known for their expertise.
Inside the Toolkit you get:
- a video mini-training that covers foundational concepts and how to use your brand positioning in high-impact situations like on your website, author/speaker bios, and introductions
- a 20-page PDF full of real-world examples of effective brand positioning for coaches, consultants, and educators—both solopreneurs and companies with teams—for copy and design inspiration
- 6 fill-in-the-blank writing scripts so you don't have to start from scratch
- a Google doc version of the scripts to make the writing process even easier
BONUS #1 Professional feedback on your efforts:
- With your purchase, you'll have access to my private Facebook group Master Your Message where you can post screenshots and links showing how you’ve applied your brand positioning statement to your own materials.
- I will personally review what you post and offer recommendations for improvements—or give you kudos for nailing it on the first go! Since I’m a copywriter and designer, I’ll be looking at the words you’re using as well as how you’re packaging and presenting them.
- You’ll also get lots of other resources, tips, and tools inside the group to help you strengthen your visual and verbal messaging so you can rock your marketing to grow your income and impact.
BONUS #2 The Buyer's Journey Content Roadmap:
A framework to ensure you provide the right kind of information at the right time to confidently, naturally lead a potential customer to a purchase decision. With this roadmap you’ll…
- Understand what your prospective customer is thinking and feeling at each step of the buying process.
- Learn what sort of information will be most helpful to gracefully, naturally move prospects into the next stage.
- Get a list of guiding questions to help you create stage-appropriate content so you can give your prospect value without overwhelm.
- Know what types of marketing materials to have on hand at each stage so you can meet your soon-to-be customer wherever they are and gently nurture the relationship—without being icky, fake-y, or sales-y.
When your brand positioning is powerfully in place…
You're able to build a level of trust and credibility with just-right-for-you clients BEFORE you even talk to them.
Your clarity makes prospects feel confident about the value of what you offer shortening the time it takes for them to buy and reducing buyer's remorse.
This confidence banishes any hesitation you had about charging whatever fees feel comparable to the level of awesome work you do.
