– FREE LIVE MASTERCLASS FOR SERVICE PROVIDERS –
Sustainable Scaling for Customized Work
A new offer structure for more predictability, better sales, and saner delivery—without building courses, products, or an agency
June 20th, 2025 @ 12pm EST/ 9am PST*
Tired of proposal purgatory? Burnt out from custom scopes, slow yes’s, and pricing that feels like guesswork?
You’re doing thoughtful, relationship-driven work, but you’re capped—at personal capacity and therefore your business growth.
You don’t want to run your business entirely on bespoke services so something’s gotta change.
Conventional advice will tell you have two options:
- Productize your services into a digital product or course.
- Go full-on agency style and build a team to help you deliver more projects.
Nothing's wrong with either, but what if neither option sounds awesome to you?
You don’t have the time or desire to build a course.
You don’t want to mess with funnels.
And you definitely aren't looking for another “irresistible offer” template that promises 10X ROI and comes with a fake countdown timer.
What you want is to sell your work—deep, nuanced, high-trust work—in a way that’s repeatable, predictable, and profitable thereby creating scale where you need it most in your business.
This free masterclass will show you a smarter structure that protects your depth and sells your brilliance—without giving up personalization or boxing you in to set-price offers.
What we'll cover:
- Why “let’s customize” is secretly killing your sales
- The boxed-lunch rule that helps clients say yes
- Four common offer mistakes that even seasoned pros make
- How to build an offer that’s scalable and clear without being cookie-cutter
- The sneaky scope lever that gives you pricing flexibility without the headache
This strategic, perspective-flipping session is for service providers—consultants, creative professionals, and coaches—whose work is too personal to productize, but too draining to keep custom-scoping from scratch.
Come and learn a better way to package your services: one that maintains your nuance, clarifies your value, and increases predictability and profitability.
*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no replays sent out afterwards. However, we're happy to send a replay link by request. By attending live you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist.
Register now and you'll get:
- Your space reserved for this one-hour masterclass.
- An Offer Audit + Action Session (15 mins) — Get a laser-focused 1:1 call with Lisa to review your marketing efforts and gameplan your next steps. No cost and no pitch.
- Offer Outline — This worksheet is a must-do to ensure all aspects of offer development, copy, and promotion are covered. I use the Offer Outline every single time I develop a new resource, event, service, or product. It's my go-to and my gift to you.
Hi! I'm Lisa Mullis –
As a brand messaging specialist and business advisor, I help coaches, consultants, and creative professionals win with their words—better clients, more money, and deeper impact.
I’m talking about ditching the hustle-and-hope marketing, the clunky sales conversations, and the endless loop of trying to say what you do in a way that actually lands.
Instead, we get your messaging aligned and your marketing simplified to what will actually work for you—whether you’re launching something new, pivoting your business, or finally stepping into the version of your work you’ve been building toward all along.
My approach combines strategy, creativity, and mindset to ensure your words resonate with both you and your audience and you're sold on your value so selling to others feels like a natural next step.
I’ve spent 25+ years in messaging, marketing, and design helping clients—from fresh entrepreneurs finding their footing to well-established pros making big pivots—grow their businesses true to their vision and style.
When your messaging is clear and aligned, marketing starts feeling like flow. And flow? That’s where clarity becomes confidence, confidence attracts right-fit clients, and you build a business you love.
