Whether the end goal is to have someone book a discovery call, buy a course or membership, or enroll in a program, your potential client’s journey through your marketing funnel can be fraught with peril or full of profit depending on how you have it set up.

A well-constructed funnel can naturally and ethically attract great leads and move someone from initial interest to paid investment. It also increases your potential for profitable projects, streamline workflows that require less of your involvement and oversight, and leverages assets you worked hard to create.

There are no “secrets” about high-performing marketing funnels. No magic bullets or special software. Rather, this masterclass will dive into the often-overlooked yet critical components that make for any successful marketing funnel. Whether you’re running paid traffic or relying on organic search or if you’re serving clients by the handful or hundreds.

You’ll leave knowing:

...how well a simple marketing funnel can work for service providers

...what’s involved with testing and tracking so you can spot red flags and efficiently course-correct

...the metrics that matter the most so you can set realistic goals for conversion and budget any ad spend accordingly

...what to do before you ever consider running paid ads

...where to look for the snags and drop-offs in your funnel so you can maximize its potential to improve your profit margin and streamline your back office efforts

...how to ensure your marketing funnel truly reflects the way you like to do business and doesn’t feel spammy, smarmy, or overly technical

*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no recording for later viewing. By attending you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist.