– FREE LIVE MASTERCLASS –
The Art of the Offer
How to give prospects a clear path and a compelling promise when you’re selling the intangible
Thursday, November 16 @ 12pm EST/ 9am PST*
Selling the value of your expertise, experience, and solutions is challenging when the outcomes are largely intangible. When you factor in trust-building, customization, subjectivity, and the frequent need for client education, messaging and marketing a service-based business can get complicated.
"Complicated" generally leads to confusion with your clients-to-be AND you.
No one buys when they’re confused and it’s hard to sell when you are, too.
In this masterclass, we’ll cover strategies for packaging and promoting services, programs, and paid resources to stay aligned with your values and bring in the clients and money you really want.
You’ll leave knowing:
...How to articulate the full value of your offers so people really understand what they’re getting and emotionally connect to the offer
...How to make intangible results and big outcomes feel concrete and relatable
...The distinction between promises and claims and how to present them honestly
..How to organize offers and resources so they support your ideal prospect in their journey to becoming your ideal client
...Tips for using pricing strategies like anchoring and tiers in an ethical way
*A NOTE ABOUT REGISTRATION: This masterclass is delivered LIVE. There will be no recording for later viewing. By attending you’ll get the added benefit of time for Q&A with me, a seasoned strategic brand coach and messaging specialist. /p>
Register now and you'll get:
- Your space reserved for this one-hour masterclass.
- An Offer Audit + Action Session (15 mins) — Get a laser-focused 1:1 call with Lisa to review your offer and gameplan your next steps for appeal and optimization. No cost and no pitch.
- The Offer Outline — This worksheet is a must-do to ensure all aspects of offer development, copy, and promotion are covered. I use the Offer Outline every single time I develop a new resource, event, service, or product. It's my go-to and my gift to you.
Hi! I'm Lisa Mullis –
As a strategic brand coach and copywriter, I help service-based professionals clarify their messaging and streamline their marketing so they work with better clients, regain their time and focus, and take home more money.
During 11 years as founder and creative director for a full service design studio, I witnessed many of our clients struggle with the copy for the websites and other marketing collateral my team was creating. Armed with my journalism degree and a penchant for creative writing, I began helping clients find the clarity and language they needed to sell their services.
Today, through Paraphrase Communications, I combine 23+ years of messaging, marketing, and small business acumen with a team of tech specialists to help coaches, consultants, and creatives build their businesses. By ensuring their messaging becomes a compelling and authentic force, they win with their words—better clients, bigger projects, and broader impact—online and in real life.
